23 OKR examples for Startup
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Startup to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Startup OKRs templates
The examples have Startup Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to identify high-potential startups for potential investment
- Identify high-potential startups for potential investment
- Attend or participate in a minimum of 3 startup pitch events to expand network and discover new opportunities
- Register and RSVP for the chosen startup pitch events
- Engage with fellow entrepreneurs and exchange contact information for future collaboration
- Prepare a concise pitch to present at the startup pitch events
- Research upcoming startup pitch events in the local area
- Research and evaluate a minimum of 20 startups with innovative and scalable business models
- Conduct thorough research on each startup's business model and scalability
- Create a report summarizing the findings and key insights from the research
- Compile a list of 20 startups with innovative business models
- Evaluate the potential of each startup based on identified criteria
- Conduct thorough due diligence on at least 10 startups, assessing financials, market potential, and team
- Investigate the background and expertise of the team members in 10 startups
- Summarize the findings of due diligence in concise reports for each startup assessed
- Research and analyze the financial statements of 10 startups for detailed assessment
- Evaluate the market potential of 10 startups through market analysis and potential growth opportunities
- Establish partnerships with at least 2 trusted venture capitalists or angel investors for knowledge-sharing and potential co-investment opportunities
- Reach out to the selected venture capitalists or angel investors to express interest in collaboration
- Research and identify potential venture capitalists or angel investors with established credibility
- Set up meetings or calls with the identified partners to discuss knowledge-sharing and co-investment opportunities
- Establish formal agreements and partnerships with the selected venture capitalists or angel investors
OKRs to launch a viable startup in the tech industry
- Launch a viable startup in the tech industry
- Hire a core team of five professionals in tech, marketing, and operations
- Identify required skills and experience for each job role
- Schedule and conduct potential candidate interviews
- Post job vacancies on suitable recruitment platforms
- Finalize business plan with a detailed financial projection
- Review and refine existing business model assumptions
- Develop comprehensive profit and loss projections
- Incorporate relevant market research into the plan
- Secure investment from at least three different sources for initial capital
- Research and identify potential investors
- Conduct pitching sessions to these investors
- Create a compelling business plan
OKRs to enhance synergy between startup house and startup ecosystem
- Enhance synergy between startup house and startup ecosystem
- Expand network with 15 new startup ecosystem partners by end of next quarter
- Reach out with partnership proposals to potential partners
- Identify potential startup ecosystem partners for collaboration
- Follow up regularly and establish formal partnerships
- Develop and organize 4 collaborative innovation workshops for startup house members
- Coordinate logistics, including location, materials, and guest speakers
- Determine workshop topics and objectives tailored to startup house members
- Create and distribute workshop schedules, invitations and promotional materials
- Facilitate 3 successful partnerships between startup house members and ecosystem players
- Identify potential partners within startup house members and ecosystem players
- Organize introductory meetings between identified parties
- Support negotiations to formalize partnership agreements
OKRs to launch a high growth and profitable tech startup
- Launch a high growth and profitable tech startup
- Develop a minimum viable product, tested and approved by a focus group of 25 participants
- Create and test the product with focus group
- Implement changes based on feedback
- Identify key features for the minimum viable product
- Secure funding worth at least $1M from reliable investors
- Schedule and conduct persuasive pitch meetings with investors
- Develop a compelling business proposal showcasing ROI
- Research and create a list of potential reliable investors
- Assemble a cohesive team of 5 skilled professionals for key operations
- Identify required skills for key operations team roles
- Source potential candidates through networking or recruiting
- Conduct interviews and select final team members
OKRs to successfully launch the tech startup
- Successfully launch the tech startup
- Secure funding from at least three investors by increasing company visibility
- Enhance online presence through social media and optimized website
- Participate in industry networking events
- Develop a compelling investor presentation
- Develop, test and launch the MVP (minimum viable product) targeting user validation
- Design and develop the minimum viable product
- Carry out rigorous testing and fixing of the MVP
- Launch MVP and collect user validation data
- Hire and onboard five skilled developers to establish the product team
- Create a detailed job description for developer positions
- Promote vacancies on targeted recruitment platforms
- Develop a comprehensive onboarding program
OKRs to increase online community subscriptions for startups
- Increase online community subscriptions for startups
- Achieve a 20% increase in the overall number of startups subscribed
- Offer incentives or discounts to existing customers for referring new startups to subscribe
- Improve and optimize the onboarding process to increase conversion rates for new subscriptions
- Develop and implement targeted marketing campaigns to attract new startup subscribers
- Conduct market research to identify potential target audience for startup subscriptions
- Increase user engagement by 15% to encourage startups to stay subscribed
- Improve onboarding experience with a guided tutorial showcasing key features
- Provide regular surveys or feedback forms to gather insights on user needs and preferences
- Send personalized emails with helpful tips and success stories to inspire startups
- Create an online community for startups to share experiences and network with peers
- Generate 50% more leads through targeted marketing campaigns
- Implement lead nurturing campaigns using email marketing automation to engage and convert leads
- Optimize landing pages with clear call-to-actions and forms to capture leads effectively
- Identify target audience demographics and develop personalized marketing messages for each segment
- Analyze campaign performance data regularly to identify areas of improvement and adjust strategies
- Improve website conversion rate by 10% to attract more startups
- Utilize remarketing strategies to re-engage with potential startup customers and drive conversions
- Implement A/B testing for different call-to-action buttons and optimize based on performance
- Optimize landing page design and content to increase user engagement and conversion
- Enhance website loading speed to reduce bounce rate and improve user experience
OKRs to successfully launch startup
- Successfully launch startup
- Secure initial funding of at least $50K
- Set up pitches with interested investors
- Develop a detailed business plan highlighting investment value
- Identify potential investors in the chosen industry
- Achieve steady user growth rate of 20% month on month
- Identify and target a specific user demographic via social media campaigns
- Implement a customer referral program with incentives
- Optimize SEO strategies for increased organic user traffic
- Onboard first 100 users
- Provide personalized support for early users
- Launch marketing campaign to attract initial users
- Develop a comprehensive, user-friendly onboarding guide
OKRs to scale the startup to achieve unicorn status
- Scale the startup to achieve unicorn status
- Expand customer base by acquiring 100 new clients
- Identify target market segments and prioritize based on potential revenue and fit
- Develop targeted marketing campaigns to attract potential clients from identified segments
- Establish strategic partnerships with complementary businesses to leverage their customer base
- Implement referral program to encourage existing clients to refer friends and colleagues
- secure $10 million in funding from investors
- Identify and approach potential investors with a tailored and persuasive investment proposal
- Develop and demonstrate a solid growth strategy and execution plan to convince investors
- Create a compelling pitch deck highlighting the market potential, competitive advantage, and financial projections
- Conduct thorough due diligence to ensure investors' trust by providing accurate financial information and projections
- Increase monthly revenue by 30%
- Achieve a user retention rate of 80%
- Implement personalized notifications and incentives to encourage users to stay active
- Improve user onboarding process to enhance engagement and reduce churn
- Continuously analyze user behavior data to optimize the app experience and prevent attrition
- Conduct regular user surveys to identify pain points and address them promptly
OKRs to improve customer satisfaction
- Achieve next level customer love ❤️
- Get 15 new 5-star ratings on G2 Crowd
- Reach out to users high NPS feedback asking for review
- Reduce the number of weekly support tickets by 50%
- Create a self serve documentation portal
- Improve the NPS score from 12 to 20
- Create a list of 15 highly requested features to implement
OKRs to secure Seed funding
- Be on track for Seed funding
- Reach $200k ARR
- Show a 3x year-on-year revenue growth
OKRs to drastically improve onboarding and activation
- Get amazing improvements in our onboarding process
- Increase the number of trials/week from 20 to 35
- Display clear CTAs to help non-admins request upgrades
- Add 5 clear upgrade paths for users
- Increase week-1 activation rate from 55% to 65%
- Identify drop-offs
- Instrument activation funnel in Amplitude
- Tackle top 5 low-hanging fruits to improve onboarding
- Reduce trials churn from 46% to 30%
- Implement fixes following feedback
- Talk to 20 churned customers to understand what went wrong
OKRs to get a solid growth engine
- Create a solid growth engine
- Increase weekly leads by 30%
- We're getting 0.1 leads/active customer/week
- 30% of new leads start a trial
OKRs to build an amazing user experience
- Build an amazing user experience
- Increase the number of weekly active users from 8k to 10k
- Implement the equivalent of 100 votes in features
- Identify top voted feature requests
- Improve our NPS from 50 to 75
- Reach out to 10 low NPS scores to understand their frustrations
OKRs to successfully launch a venture capital fund
- Successfully launch a venture capital fund
- Identify and establish connections with at least 50 potential portfolio startups
- Set up follow-up meetings with interested startups
- Send introductory emails to identified startups
- Research contact details of potential portfolio startups
- Secure investment commitments worth $20 million from initial seed investors
- Research and identify potential seed investors
- Arrange meetings with prospective investors
- Craft business proposal highlighting potential returns
- Set up legal and compliance standards for fund operations
- Identify relevant local and international laws for fund operations
- Develop a comprehensive compliance framework addressing these laws
- Train employees on new legal and compliance standards
OKRs to develop a new in-product referrals program
- Develop a new in-product referrals program
- Improve onboarding of referred users to keep conversion above 40%
- Get 3 referrals per customers on average across all accounts
- Identify opportunities for network effects
- Get 60% of new customer accounts to refer at least one other customer
- Add referral step in the onboarding drip feed
- Create incentive to reward customers for referring users
OKRs to get first 10 users
OKRs to improve consulting services
- Deliver an amazing experience to customers
- Reduce time-to-completion of documentation projects by 30%
- Reduce the number of documentation defects by 25%
- Increase NPS from 0 to 30
- Create an incredible growth funnel
- Build a pipeline of $200K
- Increase average contract value by 20%
- Increase win/rate percentage by 30%
OKRs to help customers expand usage faster
- Help customers expand faster
- 25% of new customers expand to 5+ users in their first week.
- Include step to invite team in the onboarding process
- Add domain sharing marketing email to the drip feed
- 60% of customers have turned on the team domain sharing
- Publish post explaining the benefits of using the platform with a team
- Run special marketing campaign to increase activation
OKRs to create a successful MVP
- Create a successful MVP
- Our NPS is above 40 with early adopters
- Identify and solve top 5 improvement requests
- Sign up for Wootric to get NPS feedback
- Our 8-week retention rate is above 30%
- 60% of users complete their onboarding process
OKRs to enhance innovation and synergy within startup house ecosystem
- Enhance innovation and synergy within startup house ecosystem
- Achieve 25% increase in constructive feedback exchanges among members
- Offer training on how to give constructive feedback
- Encourage open communication and active listening
- Implement regular, structured team feedback sessions
- Initiate three cross-departmental projects to enhance collaborative efforts
- Organize a meeting with department leads to discuss plans
- Assign project teams and set clear communication channels
- Identify potential projects requiring cross-departmental collaboration
- Implement two new innovative systems or processes for startups to utilize
- Provide comprehensive training and support for startup utilization
- Research cutting-edge technologies suitable for startup business operations
- Design and develop two innovative systems or processes
OKRs to encourage user referrals
- Accelerate momentum with user referrals
- Increase weekly in-app referrals from 1.5 to 2.5/week
- Add referral link in footer of weekly customer comms
- Improve visibility of referral actions
- Publish 5 case studies from top customers
- Identify top 10 customers for case studies
- Secure 5 interviews
- Secure 20 new G2 reviews score 4+ stars
- Contact 40 users scoring us NPS 9+ and ask for a review
OKRs to launch a successful MVP
- Launch a successful MVP
- Achieve a NPS score above 40
- Fix core issues mentioned in surveys
- Send NPS surveys to all users
- Convert 5 existing customers to paid
- Launch pricing plans
- Integrate with Stripe
- We have 100 weekly active users
- Implement core features
- Onboard users
- Build a landing page to recruit beta users
OKRs to secure Series A funding
- Be on track for Series A funding
- Show a 3x year-on-year revenue growth
- Reach $1.5M ARR
More OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to expand brand awareness through social media marketing and influencer collaborations OKRs to boost talent retention OKRs to achieve Advanced Proficiency Level in English OKRs to develop a unified platform for third-party data delivery to mobile apps OKRs to successfully launch the tech startup OKRs to enhance Collaboration and Communication across the team
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples