25 OKR examples for Ux
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Ux to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Ux OKRs templates
The examples have Ux Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to reduce app loading time by 20%
Improve app loading time
Identify key performance bottlenecks- Conduct app performance analysis
- Implement code optimization techniques
- Test app performance after optimizations
OKRs to integrate UX testing insights into decision-making
- Improve decision-making with UX testing insights
- Increase user satisfaction rating by 10%
- Train 3 non-UX team members on conducting and interpreting UX tests
- Implement changes based on user feedback in 100% of cases
- Conduct 10 user tests for at least 2 features
OKRs to foster customer-centric culture through UX insights
- Foster customer-centric culture through UX insights
- Conduct 3 UX training sessions for all team members achieving 85% attendance
Send reminders and materials related to training sessions in advance- Follow-up to ensure 85% attendance was achieved in all sessions
- Schedule 3 UX training sessions to suit all team members' availability
- Implement weekly UX insights discussion forums, promoting 75% total team participation
- Set a goal of 75% total team participation
- Promote forums to encourage team engagement
- Schedule weekly UX insights discussion forums
- Enhance customer satisfaction by 15% through UX improvements informed by team input
- Monitor and evaluate customer feedback to measure efficacy
- Initiate regular team brainstorming sessions on UX improvements
- Implement team's suggested UX enhancements
OKRs to increase revenue and lead generation
- Increase revenue and lead generation
- Increase conversion rate by 15% through better website optimization and UX
- Improve website navigation and user flow for a seamless user experience
- Conduct a thorough website audit to identify areas for optimization
- A/B test different landing page designs to identify the most effective layout
- Streamline the checkout process to reduce friction and increase conversions
- Improve lead response time to an average of less than 1 hour
- Assign dedicated staff members to monitor and respond to leads promptly
- Provide regular training to employees on effective and timely lead communication techniques
- Streamline lead routing and distribution process to reduce response time
- Implement an automated lead email notification system for immediate response
- Increase monthly revenue by 10% compared to previous quarter
- Launch targeted marketing campaign to attract new customers
- Improve product pricing strategy to increase customer spend
- Offer discounts or promotions to incentivize repeat purchases
- Enhance customer experience to encourage higher customer satisfaction and retention
- Generate 50% more qualified leads through targeted marketing campaigns
- Create compelling and personalized content to engage target audience and drive conversions
- Implement a data-driven approach to optimize marketing channels and increase lead generation
- Conduct market research to identify target audience's preferences and pain points
- Continuously analyze campaign performance and make necessary adjustments to maximize qualified leads
OKRs to drive stakeholder UX comprehension and increase customer engagement in decision-making
- Drive stakeholder UX comprehension and increase customer engagement in decision-making
- Increase customer decision participation by 30% through implantation of a decision-sharing platform
- Research and select a suitable decision-sharing platform
- Train staff to effectively utilize the platform
- Implement the chosen platform across the business
- Conduct five UX training sessions for stakeholders and evaluate knowledge with post-training quizzes
- Identify topic areas and develop a UX training curriculum
- Implement post-training quizzes to assess learning
- Schedule five training sessions for stakeholders
- Achieve a 10% improvement in stakeholder UX understanding survey scores
- Conduct a stakeholder-focused UX training session
- Schedule regular stakeholder UX feedback sessions
- Improve clarity in UX-related communications
OKRs to enhance the User Experience (UX) for our digital products
- Enhance the User Experience (UX) for our digital products
- Increase user session duration by 20% signalling improved engagement
- Enhance website content for improved user interest and interaction
- Implement engaging, interactive features on the platform
- Optimize website speed and functionality for user convenience
- Conduct 10 user testing sessions to gather feedback for UX improvements
- Identify 10 users for testing the current UX
- Schedule and conduct user testing sessions
- Analyze feedback and compile UX improvement suggestions
- Improve user interface friendliness by 30% based on user experience surveys
- Validate improvements with targeted user feedback sessions
- Implement suggested changes to enhance interface friendliness
- Analyze user experience surveys to identify improvement areas
- Reduce UX design-related customer complaints by 15%
- Improve the onboarding process for better user understanding
- Conduct frequent usability tests for early bug identification
- Implement a system for regular user feedback collection
OKRs to reduce the number of UX issues found in production
- Reduce the number of UX issues found in production
- Enroll 100 users to our early-access program
- UX issues represent fewer than 10% of new bug reports
- At least 20 design tests are run every month
OKRs to develop an AI application
- Develop an AI application
- Improve accuracy by achieving an average precision rate of at least 90% on test data
- Increase adoption by acquiring at least 1000 active users within the target market segment
- Implement targeted social media advertising campaigns and track user acquisition metrics
- Offer exclusive promotions and incentives to current users for referring new users
- Collaborate with influential industry bloggers and request product reviews and endorsements
- Conduct market research to identify untapped customer needs and optimize product offering
- Enhance performance by reducing AI response time to under 500 milliseconds for real-time processing
- Optimize algorithms and models to reduce AI response time below 500 milliseconds
- Utilize distributed computing to parallelize AI tasks and accelerate real-time processing
- Continuously monitor and fine-tune system parameters to achieve optimal performance benchmarks
- Improve hardware infrastructure to support faster processing and minimize latency
- Increase user engagement by implementing a user-friendly interface with intuitive navigation
- Collaborate with UX designers to create wireframes and prototypes for the new user-friendly interface
- Conduct usability testing to gather feedback on the intuitiveness of the new interface design
- Implement the finalized user-friendly interface with intuitive navigation based on user feedback
- Conduct user research to identify pain points and areas for improvement in current interface
OKRs to enhance app personalization and customization
- Improve app personalization and customization
- Implement personalized push notifications, resulting in a 30% increase in click-through rates
- Increase user engagement by 25% through tailored content and recommendations
- Achieve a 20% increase in app ratings and reviews through personalized messaging and in-app surveys
- Offer customizable user interfaces, resulting in a 15% increase in user satisfaction
OKRs to elevate the quality and impact of design solutions
- Elevate the quality and impact of design solutions
- Secure positive feedback on design improvements from 90% of project stakeholders
- Create a stakeholder survey to collect feedback on improvements
- Implement design improvements based on stakeholder feedback
- Discuss feedback results with stakeholders, making necessary adjustments
- Complete and apply comprehensive brand guidelines to at least 3 projects
- Develop comprehensive brand guidelines based on company values and aesthetics
- Incorporate and apply brand guidelines to each project
- Assign the guidelines to three specific projects
- Achieve a 15% improvement in user experience scores for all projects
- Train staff in advanced UX/UI design principles
- Implement user feedback for continuous product improvement
- Regularly test and optimize website speed and responsiveness
OKRs to improve user satisfaction through comprehensive training
- Enhance user satisfaction through upgraded training
- Increase user satisfaction score by 15%
- Decrease average response time to support tickets by 30%
- Improve user retention rate by 10%
- Increase completion rate of comprehensive training by 20%
OKRs to enhance the effectiveness and impact of the company newsletter
- Enhance the effectiveness and impact of the company newsletter
- Achieve a 10% click-through rate, reflecting enhanced user interaction
- Optimize website UI/UX for seamless navigation
- Develop engaging content to increase user interest
- Implement A/B testing for effective CTA buttons
- Increase newsletter open rate by 20% through engaging content and subject lines
- Research popular trends to integrate into the newsletter content
- Enhance subject lines with compelling keywords or phrases
- Test various email formats for optimal user engagement
- Grow subscriber count by 15% via targeted promotion and referral program
- Implement a beneficial referral program for members
- Design engaging tailored promotions for existing subscribers
- Regularly analyze and optimize campaign effectiveness
OKRs to successfully launch website version 2
- Successfully launch website version 2
- Complete UX/UI improvements for increased user engagement by 20%
- Develop and implement detailed UX/UI enhancement strategies
- Monitor and assess improvements for desired 20% engagement increase
- Identify and analyze current UX/UI weaknesses and user engagement rates
- Attain a user feedback score of 90% post-launch due to improved functionalities
- Implement thorough testing to optimize new functionalities
- Develop and launch a user-friendly feedback system
- Actively encourage users to give their feedback
- Implement and test new features/functions with zero bug reports
- Conduct thorough bug testing after implementation
- Develop comprehensive unit tests for each new feature
- Regularly schedule functionality evaluation and debug sessions
OKRs to boost customer interaction on the homepage
- Boost customer interaction on the homepage
- Decrease bounce rate on homepage by 15%
- Redesign homepage for ease of navigation and aesthetic appeal
- Optimize page load times for better user experience
- Implement engaging, relevant content on the homepage
- Increase the average time users spend on homepage by 25%
- Improve homepage content and visual appeal
- Incorporate interactive features or videos
- Use analytics to identify and address user detractions
- Achieve a 20% increase in homepage click-through rate
- Optimize homepage layout for easier navigation
- Create engaging, visually appealing homepage content
- Implement A/B testing to improve user engagement
OKRs to build an amazing user experience
- Build an amazing user experience
- Increase the number of weekly active users from 8k to 10k
- Implement the equivalent of 100 votes in features
- Identify top voted feature requests
- Improve our NPS from 50 to 75
- Reach out to 10 low NPS scores to understand their frustrations
OKRs to enhance usability of our product
- Enhance usability of our product
- Increase user activity duration by 10% indicating improved product usability
- Offer tutorials or guides to help users understand product functionality better
- Implement user-friendly features based on customer feedback and suggestions
- Regularly update user interface for easier navigation and accessibility
- Improve in-app guidance to achieve 25% reduction in support queries
- Update frequently asked questions within the app
- Implement more comprehensive in-app tutorials
- Simplify app navigation and instructions
- Reduce user reported usability issues by 15%
- Implement regular user experience testing
- Develop system for feedback collection and resolution
- Train team on best UI/UX practices
OKRs to increase in-app purchases by 15%
- Boost in-app purchases
- Implement personalized recommendations to increase add-to-cart rate by 20%
- A/B test different pricing strategies to increase revenue per purchase by 15%
- Increase conversion rate on product page to 30%
- Increase retention rate by 10% through targeted email campaigns
OKRs to boost website performance
- Boost landing page performance through UX/UI
- Watch 5 user sessions/week and record findings
- Install Hotjar on our site to get user recordings
- Double conversions on pricing page by 12%
- Decrease bounce rate by 15%
- Increase homepage CTA conversion by 16%
- Redesign hero to bring more info above the fold
OKRs to improve efficiency and effectiveness of our CRM system
- Improve efficiency and effectiveness of our CRM system
- Increase sales productivity by 25% through better CRM system integration with sales processes
- Implement necessary upgrades and modifications to CRM system for seamless integration
- Analyze current CRM system and identify areas for improvement and integration
- Monitor and measure sales productivity regularly to track progress and make further adjustments
- Train sales team on effective utilization of CRM system and integrated sales processes
- Improve customer satisfaction by achieving a 15% increase in CRM system usability
- Regularly monitor user feedback and make incremental adjustments to enhance CRM system usability
- Collaborate with UX designers to redesign the user interface based on user feedback
- Conduct user research to identify pain points and areas for improving CRM system usability
- Implement training sessions to educate employees on how to effectively utilize CRM features
- Reduce time spent on data entry by 30% through automation and streamlined processes
- Implement data entry automation tools and software
- Analyze data entry processes and identify bottlenecks for streamlining
- Train employees on efficient data entry techniques and tools
- Regularly monitor and evaluate data entry processes for ongoing improvements
- Increase user adoption rate of the new CRM system by 20%
- Implement regular communication channels to share success stories and benefits of the CRM system
- Assign CRM system ambassadors who can provide ongoing support and guidance to users
- Provide comprehensive training sessions for all employees on using the new CRM system
- Offer incentives and rewards for employees who actively use and promote the CRM system
OKRs to launch a fully functional React Native application
- Launch a fully functional React Native application
- Publish the application on relevant platforms (e.g., App Store, Google Play) and achieve a high user rating and positive feedback
- Implement necessary features and functionalities such as authentication, data storage, and push notifications
- Set up a secure and scalable data storage solution for storing user data
- Research and choose an authentication method suitable for the project requirements
- Test and validate all implemented features and ensure smooth functionality before deployment
- Integrate push notification service to deliver real-time updates and improve user engagement
- Conduct thorough and successful testing to ensure the application is robust and bug-free
- Collaborate with developers to resolve bugs promptly and retest fixed components
- Create a comprehensive test plan with clear objectives and test cases
- Conduct regression testing to ensure stability and functionality after bug fixes
- Execute test cases meticulously and document any bugs or issues discovered
- Develop and deliver a user-friendly and visually appealing interface for the application
- Conduct user testing to ensure the interface is intuitive and visually appealing
- Conduct user research to identify design preferences and pain points
- Collaborate with UX/UI designers to refine and enhance the visual elements
- Create wireframes and prototypes to visualize the interface design
OKRs to enhance performance of clients' paid campaigns
- Enhance performance of clients' paid campaigns
- Increase average click-through rate by 15%
- Segment email lists for a more personalized approach
- Implement A/B testing to optimize email subject lines
- Enhance CTA button design to draw attention
- Boost campaign conversion rate by 20%
- Improve targeting efforts for more relevant user engagement
- Tailor ad copy to better resonate with audience needs
- Implement A/B testing to optimize landing page design
- Reduce cost per acquisition by 10%
- Improve website conversion rates with UX optimization
- Launch targeted marketing campaigns to attract desired customers
- Analyze current customer acquisition strategies for inefficiencies
OKRs to launch and redesign our website
- Testing and knowledge sourcing
- User-test page prototypes on 12 people
- Conduct interviews with 10 people from sales and marketing
- Identify target personas
- Identify key objectives from a marketing perspective
- Identify key stakeholders
- Design and implement new rebrand
- Updated rebrand designs for all 42 current pages
- Updated components library
- Align with brand team on new rebrand assets
OKRs to develop a voice-of-the-customer program
- Put customer feedback at the center of our projects
- Recruit 100 users for our UX lab
- Conduct 5 UX tests per week
- Achieve 70%+ open rate on our customer feedback newsletter
OKRs to enhance product functionality by adding three new features based on user feedback
- Improve product functionality through user feedback
- Achieve a 90% satisfaction rate in user testing for new features
- Reduce customer support interactions related to functionality by 25%
- Implement three new features based on user feedback
- Increase daily active user rate by 15% after feature implementation
OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- Improve product-market fit by leveraging customer research and user feedback
- Measure the impact of the improvements on product-market fit by tracking user metrics
- Conduct in-depth interviews with 50 potential and existing customers
- Implement the top 3 product improvements within 3 weeks
- Analyze user feedback and identify the top 3 product improvements
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance travel agent business through video competition
- OKRs to increase effectiveness of fraud detection systems
- OKRs to optimize resource allocation and budget management
- OKRs to successfully complete the AI course training
- OKRs to become a better manager
- OKRs to establish a well-structured advisory board
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples