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Hi! We crafted below a list of Marketing OKRs examples to help you draft your own OKRs plans.

Feel free to copy these OKRs, or you can simply sign up for Tability and get them in our app!

How to use these templates

All these templates can be found and tracked in Tability, a platform that helps teams get their goals out of spreadsheets.

With Tability you can:

  • Get weekly check-ins reminders to track progress.
  • Monitor trends on your Key Results.
  • Connect outcomes to outputs by listing initiatives.
  • Get automated dashboards and reports.
  • See how your OKRs align at a glance.

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All Marketing OKRs templates

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OKRs to implement ad-tracking with Google

Improve event tracking for your Marketing campaigns

ObjectiveObj.
Improve tracking and analytics
#
All websites have Google Ads tracking properly setup
Install tracking on all websites
Check that conversions are firing properly
Sync Google Ads and Google Analytics content
#
Increase the number of events tracked from 10 to 100
Implement click-tracking for main actions
Create funnels for the core user journeys

OKRs to prepare a successful product launch

Build an audience and set yourself up for success on launch day

ObjectiveObj.
Be on track for a successful launch of next quarter
#
Secure 10 press articles with known publications
Create PR kit
List 25 journalists that could be interested in writing about us
#
Enroll 5 influencers to boost our profile on social media on launch day
#
Build a mailing list of 1,0000 people
Create landing page with beta signup form
List on Product Hunt as an upcoming product
Share on Reddit, HackerNews, etc...
Find relevant Facebook and LinkedIn groups

OKRs to increase SEO performance

Keep track of your SEO efforts with leading and lagging success metrics

ObjectiveObj.
Become the #1 online resource for the problem we solve
#
Secure 45 high-quality backlinks from industry influences and publications
#
We rank in top 5 results for 60% of our targeted keywords in Google
#
Get 30% more organic visits to our online resources

OKRs to increase leads through Inbound Marketing

Generate more leads through your assets and redirect more traffic to your landing page

ObjectiveObj.
Drive inbound marketing leads
#
Increase white paper downloads by 15%
#
Boost contact form submission by 30%
ObjectiveObj.
Increase visitors to the new product landing page
#
Drive a 20% increase in click-through rates in the customer newsletter
#
Refine organic search to drive website visitor

OKRs to become the brand leader in our category

Set clear goals to improve your brand recognition

ObjectiveObj.
Become the brand leader in our category
#
Increase market share from 25% to 40%
#
Improve top of mind awareness (TOMA) in surveys from 40% to 65%
#
Reduce customer acquisition costs (CAC) by 10%
#
Grow Share of Voice (SOV) from 40% to 65%
#
Grow Share of Wallet (SAW) from 25% to 60%

OKRs to get great at Email Marketing

Use email marketing to generate more leads

ObjectiveObj.
Launch a weekly newsletter
#
Reach a click-through rate of 45% for email newsletters
#
Convert 15% of newsletter click-through to demo requests
ObjectiveObj.
Maximize email marketing efforts
#
Boost e-book downloads by 25% through an email campaign
Design new email templates
#
Drive a 150% increase in webinar registrations through targeted emails

OKRs to generate significant growth through Content Marketing

Build better brand awareness and boost the performance of your content

ObjectiveObj.
Increase brand awareness through engagement with industry thought leaders
#
Secure five published interviews on industry websites
#
Co-publish a thought leadership white paper with leading analyst
ObjectiveObj.
Improve blog readership
#
Boost blog subscribers by 30%
#
Increase the number of shared blogs across platforms by 25%
Identify CTA sharing placements on all websites

OKRs to optimize SEO readiness

Optimize your website to increase SEO performance

ObjectiveObj.
Significantly improve our SEO performance
#
Add meta description and titles to 100% of website pages
Identify missing pages via Ahrefs
Create project page to track completion
#
Reduce load time of pages to be under 1s
Cache website content for faster loading times
#
Identify and fix all broken links

OKRs to use content marketing for growth

Leverage content as a stable source of leads

ObjectiveObj.
Content is a significant driver for growth
#
Increase traffic to our blog to 3k visits/week
Create a new microsite optimised on targeted keywords
Hire writer to post every week
Check Ahrefs report and fix SEO issues
#
Increase content-to-lead conversion to 9%
Add CTAs on all content websites
#
20 partners have joined our content partner program

OKRs to use Event Marketing to drive outbound leads

Leverage conferences to create a new growth channel for your business

ObjectiveObj.
Hold the first annual user conference
#
Register 250 attendees
#
Drive $500,000 in upsell/cross-sell revenue from event
ObjectiveObj.
Drive outbound marketing efforts
#
Secure two keynote speaking slots at industry events
#
Increase event-driven leads by 25%