13 OKR examples for Product Launch
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Launch to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Product Launch OKRs templates
You'll find below a list of Objectives and Key Results for Product Launch.
OKRs to prepare a successful product launch
Be on track for a successful launch of next quarter
Build a mailing list of 1,0000 people
Find relevant Facebook and LinkedIn groups- List on Product Hunt as an upcoming product
- Create landing page with beta signup form
- Share on Reddit, HackerNews, etc...
- Enroll 5 influencers to boost our profile on social media on launch day
- Secure 10 press articles with known publications
- List 25 journalists that could be interested in writing about us
- Create PR kit
OKRs to finalize and launch our product
- Finalize and launch our product
- Secure two client pre-orders for the new product before launch
- Initiate contact and secure pre-orders
- Develop an enticing pre-order sales pitch for the new product
- Identify two potential high-value clients for outreach
- Assemble dedicated project team for streamlined product finishing tasks
- Delegate specific tasks within the project to each team member
- Formulate a communication and collaboration system for the team
- Identify individuals with necessary skills for product finishing
- Achieve at least 96% completion of the product's testing by next quarter
- Create a detailed testing schedule and assign responsible team members
- Implement any necessary corrective actions promptly
- Conduct regular check-ins to monitor testing progress
OKRs to obtain position as Director of Product
- Obtain position as Director of Product
- Obtain certification in product management
- Enroll in chosen certification program
- Successfully complete coursework and examination
- Research suitable product management certification programs
- Lead cross-functional team in successful product launch
- Assemble cross-functional team from various departments
- Develop comprehensive product launch strategy
- Oversee and guide execution of launch plan
- Receive positive feedback from peers and superiors on product leadership skills
- Earn respect through optimistic and decisive decision-making
- Develop and showcase strong product knowledge regularly
- Actively gather feedback after leading product meetings or presentations
OKRs to launch fintech product successfully
- Launch fintech product successfully
- Onboard and acquire a minimum of 1000 active users for the fintech product
- Implement referral program offering incentives to existing users for inviting new sign-ups
- Identify target audience and create detailed user personas for effective marketing strategies
- Develop a user-friendly onboarding process with intuitive interface and seamless experience
- Launch targeted digital marketing campaigns to attract and engage potential users
- Develop and implement a robust backend system that supports the fintech product
- Identify key features and requirements for the robust backend system
- Test and deploy the backend system, ensuring its functionality and scalability
- Conduct thorough research on existing backend systems in the fintech industry
- Collaborate with IT team to design and develop the backend system architecture
- Conduct thorough testing and ensure the fintech product meets all functional requirements
- Execute the test plan, meticulously examining each aspect of the product's functionality
- Develop a comprehensive test plan covering all functional requirements of the fintech product
- Document any issues or discrepancies encountered during the testing process for further analysis
- Continuously retest the product after resolving issues to ensure functional requirements are met
- Achieve at least 90% customer satisfaction rate through user feedback and surveys
- Implement a user feedback system to collect customer opinions and suggestions regularly
- Monitor and track customer satisfaction rate through ongoing feedback and surveys
- Analyze the data from user feedback and surveys to identify areas for improvement
- Develop and implement strategies based on user feedback to address customer concerns and enhance satisfaction
OKRs to successfully launch the tech startup
- Successfully launch the tech startup
- Secure funding from at least three investors by increasing company visibility
- Enhance online presence through social media and optimized website
- Participate in industry networking events
- Develop a compelling investor presentation
- Develop, test and launch the MVP (minimum viable product) targeting user validation
- Design and develop the minimum viable product
- Carry out rigorous testing and fixing of the MVP
- Launch MVP and collect user validation data
- Hire and onboard five skilled developers to establish the product team
- Create a detailed job description for developer positions
- Promote vacancies on targeted recruitment platforms
- Develop a comprehensive onboarding program
OKRs to successfully launch the Minimum Viable Product for Product Information Management
- Successfully launch the Minimum Viable Product for Product Information Management
- Release the PIM MVP to at least 100 initial users for beta testing
- Finalize MVP of the PIM software for release
- Identify and invite 100 initial beta testers
- Deploy MVP to the selected beta testers
- Obtain a 75% positive response rate from initial user testing and feedback
- Develop user-friendly, engaging testing protocols
- Incentivize participants to promote response rates
- Follow-up consistently with participants for feedback
- Complete development of core features for the MVP by 60% progress on the project timeline
- Allocate tasks to the development team
- Review and monitor team's progress regularly
- Define required core features for the MVP
OKRs to launch a high growth and profitable tech startup
- Launch a high growth and profitable tech startup
- Develop a minimum viable product, tested and approved by a focus group of 25 participants
- Create and test the product with focus group
- Implement changes based on feedback
- Identify key features for the minimum viable product
- Secure funding worth at least $1M from reliable investors
- Schedule and conduct persuasive pitch meetings with investors
- Develop a compelling business proposal showcasing ROI
- Research and create a list of potential reliable investors
- Assemble a cohesive team of 5 skilled professionals for key operations
- Identify required skills for key operations team roles
- Source potential candidates through networking or recruiting
- Conduct interviews and select final team members
OKRs to launch machine learning product on website
- Launch machine learning product on website
- Generate at least 100 sign-ups for the machine learning product through website registration
- Collaborate with influencers or industry experts to promote the machine learning product
- Implement targeted online advertising campaigns to drive traffic to the website
- Optimize website registration page to increase conversion rate
- Run referral programs and offer incentives to encourage users to refer others
- Generate a revenue of $50,000 from sales of the machine learning product
- Implement effective online advertising and social media campaigns to reach potential customers
- Identify target market and create a comprehensive marketing strategy for machine learning product
- Train sales team and provide them with necessary resources to effectively promote machine learning product
- Conduct market research to determine competitive pricing and set optimal price point
- Increase website traffic by 20% through targeted marketing campaigns
- Optimize website content with relevant keywords to improve organic search rankings
- Conduct extensive keyword research to identify high-performing search terms
- Develop and implement targeted advertising campaigns on social media platforms
- Collaborate with industry influencers to gain exposure and drive traffic to the website
- Achieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
- Analyze feedback survey data to identify areas for improvement and prioritize actions
- Continuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
- Implement changes and improvements based on user feedback to enhance customer satisfaction
- Develop and distribute user feedback surveys to gather customer satisfaction ratings
OKRs to successfully launch challenge MVP (Minimum Viable Product)
- Successfully launch challenge MVP (Minimum Viable Product)
- Develop functional prototype of the MVP by engaging tech team
- Assign tasks to tech team for prototype development
- Define MVP specifications and requirements with relevant teams
- Regularly supervise and adjust prototype progress
- Validate MVP through feedback from 100 beta users
- Distribute MVP to these users and gather the feedback
- Identify and recruit 100 potential beta users for testing
- Analyze and implement suggestions from user feedback
- Achieve 70% user satisfaction rate post MVP launch
- Continuously improve product based on user feedback
- Enhance user support and engagement systems
- Implement customer feedback surveys post-launch
OKRs to successfully launch a new product
- Launch a successful new product
- Achieve 70% retention rate
- Generate 500 leads from press push
- Generate $500k in new revenue
- Increase active user base to 10K
OKRs to successfully launch 20 e-services online
- Successfully launch 20 e-services online
- Successfully pilot test 5 e-services leading to a bug-free launch
- Fix identified issues following feedback for a bug-free launch
- Gather a targeted focus group for pilot testing feedback
- Develop beta versions of all 5 e-services for testing purposes
- Finalize operational plans for 10 e-services by end of month 2
- Review and update draft plans for all 10 e-services
- Approve and finalize all e-service operational plans
- Assign responsibilities for service implementation and management
- Achieve 90% user satisfaction rate on the first 10 e-services deployed
- Provide effective and quick customer support
- Implement frequent user feedback surveys on e-services
- Improve e-service interface design for increased usability
OKRs to successfully launch and break-even via pre-sales
- Successfully launch and break-even via pre-sales
- Attain 100% of cost recovery through initial sales
- Track and control operational expenses efficiently
- Implement effective sales and marketing strategies
- Develop a competitive pricing strategy to cover production costs
- Generate a minimum of 300 pre-sale orders
- Collaborate with influencers to promote and pre-sell
- Implement a referral discount program for pre-orders
- Develop a compelling marketing campaign targeting potential customers
- Achieve 100% completion of product testing and fixes
- Execute testing plan and document all findings
- Develop a comprehensive plan for product testing
- Implement necessary fixes based on test results
OKRs to develop and launch the MVP for a real estate application
- Develop and launch the MVP for a real estate application
- Successfully execute MVP beta testing with at least 100 potential end-users
- Develop a detailed, user-friendly feedback mechanism for beta testers
- Monitor feedback and data to revise and improve the MVP accordingly
- Identify and onboard at least 100 potential end-users for beta testing
- Finalize MVP features and design following user requirements by analyzing market needs
- Complete the development of the application's MVP with essential functionalities
- Assign development tasks to the team
- Outline the MVP's essential features and functionality
- Conduct rigorous testing and debugging
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance productivity and proactivity as a VA and document specialist
- OKRs to streamline DevOps processes for optimized efficiency and reliability
- OKRs to conduct regular penetration testing and code reviews
- OKRs to increase Social Media x3
- OKRs to successfully launch and sell my online course
- OKRs to enhance proficiency in answering sales pitches
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples