21 OKR examples for Launch
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Launch to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Launch OKRs templates
We've added Launch Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to launch a viable startup in the tech industry
- Launch a viable startup in the tech industry
- Hire a core team of five professionals in tech, marketing, and operations
- Identify required skills and experience for each job role
- Schedule and conduct potential candidate interviews
- Post job vacancies on suitable recruitment platforms
- Finalize business plan with a detailed financial projection
- Review and refine existing business model assumptions
- Develop comprehensive profit and loss projections
- Incorporate relevant market research into the plan
- Secure investment from at least three different sources for initial capital
- Research and identify potential investors
- Conduct pitching sessions to these investors
- Create a compelling business plan
OKRs to launch a successful mobile application
- Launch an amazing mobile app MVP
- Achieve a 60% week-4 retention of beta users
- Achieve great Mobile NPS by reaching a score above 30
- Get 100 daily active users on mobile
- Promote MVP beta in our newsletter
- Send typeform to recruit TestFlight users
OKRs to launch a high growth and profitable tech startup
- Launch a high growth and profitable tech startup
- Develop a minimum viable product, tested and approved by a focus group of 25 participants
- Create and test the product with focus group
- Implement changes based on feedback
- Identify key features for the minimum viable product
- Secure funding worth at least $1M from reliable investors
- Schedule and conduct persuasive pitch meetings with investors
- Develop a compelling business proposal showcasing ROI
- Research and create a list of potential reliable investors
- Assemble a cohesive team of 5 skilled professionals for key operations
- Identify required skills for key operations team roles
- Source potential candidates through networking or recruiting
- Conduct interviews and select final team members
OKRs to launch fintech product successfully
- Launch fintech product successfully
- Onboard and acquire a minimum of 1000 active users for the fintech product
- Implement referral program offering incentives to existing users for inviting new sign-ups
- Identify target audience and create detailed user personas for effective marketing strategies
- Develop a user-friendly onboarding process with intuitive interface and seamless experience
- Launch targeted digital marketing campaigns to attract and engage potential users
- Develop and implement a robust backend system that supports the fintech product
- Identify key features and requirements for the robust backend system
- Test and deploy the backend system, ensuring its functionality and scalability
- Conduct thorough research on existing backend systems in the fintech industry
- Collaborate with IT team to design and develop the backend system architecture
- Conduct thorough testing and ensure the fintech product meets all functional requirements
- Execute the test plan, meticulously examining each aspect of the product's functionality
- Develop a comprehensive test plan covering all functional requirements of the fintech product
- Document any issues or discrepancies encountered during the testing process for further analysis
- Continuously retest the product after resolving issues to ensure functional requirements are met
- Achieve at least 90% customer satisfaction rate through user feedback and surveys
- Implement a user feedback system to collect customer opinions and suggestions regularly
- Monitor and track customer satisfaction rate through ongoing feedback and surveys
- Analyze the data from user feedback and surveys to identify areas for improvement
- Develop and implement strategies based on user feedback to address customer concerns and enhance satisfaction
OKRs to successfully launch the tech startup
- Successfully launch the tech startup
- Secure funding from at least three investors by increasing company visibility
- Enhance online presence through social media and optimized website
- Participate in industry networking events
- Develop a compelling investor presentation
- Develop, test and launch the MVP (minimum viable product) targeting user validation
- Design and develop the minimum viable product
- Carry out rigorous testing and fixing of the MVP
- Launch MVP and collect user validation data
- Hire and onboard five skilled developers to establish the product team
- Create a detailed job description for developer positions
- Promote vacancies on targeted recruitment platforms
- Develop a comprehensive onboarding program
OKRs to launch user-friendly and engaging new B2B website
- Launch user-friendly and engaging new B2B website
- Secure 1,000+ active user accounts within the first two weeks post-launch
- Organize an attractive launch event for potential users
- Offer incentives for early sign-ups and referrals
- Implement a targeted online advertising campaign
- Guarantee 98% uptime throughout the post-launch stabilization period
- Establish a dedicated team for quick issue resolution
- Implement continuous system monitoring and issue detection tools
- Regularly verify and update disaster recovery plans
- Achieve a user satisfaction score of 90% in usability testing
- Implement improvements based on user feedback swiftly
- Regularly conduct and analyze user testing feedback
- Train staff in user-centered design principles and practices
OKRs to prepare a successful product launch
- Be on track for a successful launch of next quarter
- Build a mailing list of 1,0000 people
- Find relevant Facebook and LinkedIn groups
- List on Product Hunt as an upcoming product
- Create landing page with beta signup form
- Share on Reddit, HackerNews, etc...
- Enroll 5 influencers to boost our profile on social media on launch day
- Secure 10 press articles with known publications
- List 25 journalists that could be interested in writing about us
- Create PR kit
OKRs to successfully launch a new B2B voice over IP platform
- Successfully launch a new B2B voice over IP platform
- Achieve 90% bug-free functionality through extensive pre-launch testing
- Continuously monitor and record test results
- Train dedicated team for debugging and error resolution
- Develop a comprehensive pre-launch testing protocol
- Drive user sign-ups with initial target of acquiring 500 new businesses
- Design promotional campaigns highlighting benefits of signing up
- Initiate strategic partnerships for user referrals
- Optimize website for seamless registration process
- Secure partnerships with at least three major B2B corporations for platform use
- Arrange and conduct meetings to pitch proposals
- Identify and research potential B2B corporate partners
- Develop and tailor partnership proposals
OKRs to successfully launch startup
- Successfully launch startup
- Secure initial funding of at least $50K
- Set up pitches with interested investors
- Develop a detailed business plan highlighting investment value
- Identify potential investors in the chosen industry
- Achieve steady user growth rate of 20% month on month
- Identify and target a specific user demographic via social media campaigns
- Implement a customer referral program with incentives
- Optimize SEO strategies for increased organic user traffic
- Onboard first 100 users
- Provide personalized support for early users
- Launch marketing campaign to attract initial users
- Develop a comprehensive, user-friendly onboarding guide
OKRs to develop and launch a new API for the CAD company
- Develop and launch a new API for the CAD company
- Receive positive feedback and testimonials from beta testers and early adopters
- Share positive feedback and testimonials on social media platforms and company website
- Offer incentives, such as discounts or freebies, to encourage beta testers and early adopters to provide feedback and testimonials
- Create a feedback form to collect positive experiences and testimonials from users
- Send personalized email to beta testers and early adopters requesting feedback and testimonials
- Complete the API design and documentation, incorporating all required functionalities
- Successfully implement API integration with multiple CAD software applications
- Provide training and support to users for effectively utilizing the integrated APIs
- Test the API integration with each CAD software application to ensure seamless functionality
- Develop a comprehensive documentation for the API integration process with each CAD software application
- Identify and research the CAD software applications that require API integration
- Achieve a minimum of 95% API uptime during the testing and deployment phase
OKRs to successful Business Launch in Africa
- Successful Business Launch in Africa
- Achieve product engagement from 10,000 unique African users
- Offer tailored user-support services in local languages
- Partner with African influencers for product endorsements
- Develop user-centered, localized marketing strategies for African markets
- Forge and establish 3 strategic local partnerships by quarter end
- Identify potential local businesses for partnership opportunities
- Arrange meetings to discuss potential collaborations
- Negotiate terms and finalize partnership agreements
- Gain a 5% market share in the chosen African region
- Establish relationships with local distribution channels for product accessibility
- Develop a targeted marketing strategy focusing on the identified local interests
- Conduct market research to understand local customer preferences and buying habits
OKRs to obtain position as Director of Product
- Obtain position as Director of Product
- Obtain certification in product management
- Enroll in chosen certification program
- Successfully complete coursework and examination
- Research suitable product management certification programs
- Lead cross-functional team in successful product launch
- Assemble cross-functional team from various departments
- Develop comprehensive product launch strategy
- Oversee and guide execution of launch plan
- Receive positive feedback from peers and superiors on product leadership skills
- Earn respect through optimistic and decisive decision-making
- Develop and showcase strong product knowledge regularly
- Actively gather feedback after leading product meetings or presentations
OKRs to launch a fully functional React Native application
- Launch a fully functional React Native application
- Publish the application on relevant platforms (e.g., App Store, Google Play) and achieve a high user rating and positive feedback
- Implement necessary features and functionalities such as authentication, data storage, and push notifications
- Set up a secure and scalable data storage solution for storing user data
- Research and choose an authentication method suitable for the project requirements
- Test and validate all implemented features and ensure smooth functionality before deployment
- Integrate push notification service to deliver real-time updates and improve user engagement
- Conduct thorough and successful testing to ensure the application is robust and bug-free
- Collaborate with developers to resolve bugs promptly and retest fixed components
- Create a comprehensive test plan with clear objectives and test cases
- Conduct regression testing to ensure stability and functionality after bug fixes
- Execute test cases meticulously and document any bugs or issues discovered
- Develop and deliver a user-friendly and visually appealing interface for the application
- Conduct user testing to ensure the interface is intuitive and visually appealing
- Conduct user research to identify design preferences and pain points
- Collaborate with UX/UI designers to refine and enhance the visual elements
- Create wireframes and prototypes to visualize the interface design
OKRs to launch the mobile app for health professionals successfully
- Launch the mobile app for health professionals successfully
- Generate a minimum of 100 monthly active users
- Develop engaging content and regular updates to drive user engagement
- Collaborate with influencers or industry experts to promote the platform to larger audiences
- Implement targeted marketing campaigns to reach new potential users
- Optimize website for better user experience and faster loading times
- Increase user sign-ups by 30%
- Obtain positive feedback from at least 80% of app beta testers
- Achieve a 4-star rating or higher on app stores
- Encourage satisfied users to leave positive reviews by offering incentives or reminders
- Improve user experience by streamlining app features and enhancing user interface
- Implement a strong app store optimization strategy for improved app discoverability
- Respond promptly to user feedback and address any reported issues or concerns
OKRs to successfully launch a new product
- Launch a successful new product
- Achieve 70% retention rate
- Generate 500 leads from press push
- Generate $500k in new revenue
- Increase active user base to 10K
OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising
- Develop and launch a successful 3rd alternative mediation player for mobile advertising
- Achieve a 15% increase in average revenue per user (ARPU) through the mediation player
- Reduce the player's load time by 25% to enhance user experience
- Increase user adoption of the mediation player by 20% within the target market
- Improve user interface for easier navigation and intuitive user experience
- Offer incentives such as exclusive content or discounts to encourage user adoption
- Conduct user feedback surveys to identify pain points and address user concerns promptly
- Develop targeted marketing campaigns to promote the benefits of using the mediation player
- Establish partnerships with at least 5 major mobile advertising platforms for integration opportunities
- Research and identify 5 major mobile advertising platforms suitable for integration opportunities
- Collaborate with legal team to negotiate and finalize partnership agreements with selected platforms
- Coordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
- Initiate contact with selected mobile advertising platforms to discuss partnership opportunities
OKRs to launch a successful MVP
- Launch a successful MVP
- Achieve a NPS score above 40
- Fix core issues mentioned in surveys
- Send NPS surveys to all users
- Convert 5 existing customers to paid
- Launch pricing plans
- Integrate with Stripe
- We have 100 weekly active users
- Implement core features
- Onboard users
- Build a landing page to recruit beta users
OKRs to launch and redesign our website
- Testing and knowledge sourcing
- User-test page prototypes on 12 people
- Conduct interviews with 10 people from sales and marketing
- Identify target personas
- Identify key objectives from a marketing perspective
- Identify key stakeholders
- Design and implement new rebrand
- Updated rebrand designs for all 42 current pages
- Updated components library
- Align with brand team on new rebrand assets
OKRs to develop and launch the MVP for a real estate application
- Develop and launch the MVP for a real estate application
- Successfully execute MVP beta testing with at least 100 potential end-users
- Develop a detailed, user-friendly feedback mechanism for beta testers
- Monitor feedback and data to revise and improve the MVP accordingly
- Identify and onboard at least 100 potential end-users for beta testing
- Finalize MVP features and design following user requirements by analyzing market needs
- Complete the development of the application's MVP with essential functionalities
- Assign development tasks to the team
- Outline the MVP's essential features and functionality
- Conduct rigorous testing and debugging
OKRs to launch machine learning product on website
- Launch machine learning product on website
- Generate at least 100 sign-ups for the machine learning product through website registration
- Collaborate with influencers or industry experts to promote the machine learning product
- Implement targeted online advertising campaigns to drive traffic to the website
- Optimize website registration page to increase conversion rate
- Run referral programs and offer incentives to encourage users to refer others
- Generate a revenue of $50,000 from sales of the machine learning product
- Implement effective online advertising and social media campaigns to reach potential customers
- Identify target market and create a comprehensive marketing strategy for machine learning product
- Train sales team and provide them with necessary resources to effectively promote machine learning product
- Conduct market research to determine competitive pricing and set optimal price point
- Increase website traffic by 20% through targeted marketing campaigns
- Optimize website content with relevant keywords to improve organic search rankings
- Conduct extensive keyword research to identify high-performing search terms
- Develop and implement targeted advertising campaigns on social media platforms
- Collaborate with industry influencers to gain exposure and drive traffic to the website
- Achieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
- Analyze feedback survey data to identify areas for improvement and prioritize actions
- Continuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
- Implement changes and improvements based on user feedback to enhance customer satisfaction
- Develop and distribute user feedback surveys to gather customer satisfaction ratings
OKRs to develop and launch a web based multiplayer game
- Develop and launch a web based multiplayer game
- Enhance player retention by implementing a leaderboard and achieving a 30% increase in returning players
- Increase user engagement by achieving a minimum of 1000 active players per week
- Increase social media presence and regularly share updates, promotions, and player achievements
- Launch weekly in-game events and competitions to keep players engaged and excited
- Implement a referral program to encourage current players to invite new ones
- Improve user interface and overall gameplay experience based on player feedback
- Improve game performance by reducing average server response time to below 100 milliseconds
- Ensure a seamless gaming experience by achieving a player satisfaction rating of at least 4 out of 5
- Enhance in-game communication channels to provide prompt and effective customer support
- Conduct player surveys and gather feedback to identify areas for improvement
- Implement regular bug fixes and performance updates to optimize game functionality
- Continuously analyze gameplay data to identify patterns and enhance game features accordingly
More OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve relationships and delivery results with internet customers and project managers OKRs to reduce activation churn OKRs to enhance account growth and customer retention OKRs to implement robust fraud prevention and transaction monitoring systems OKRs to implement a robust chaos testing system in our production environment OKRs to build a strong and consistent brand
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples