21 OKR examples for Launch

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Launch to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Launch OKRs templates

We've added Launch Objectives and Key Results, but also the initiatives that relate to the OKRs.

OKRs to launch a viable startup in the tech industry

  • ObjectiveLaunch a viable startup in the tech industry
  • Key ResultHire a core team of five professionals in tech, marketing, and operations
  • TaskIdentify required skills and experience for each job role
  • TaskSchedule and conduct potential candidate interviews
  • TaskPost job vacancies on suitable recruitment platforms
  • Key ResultFinalize business plan with a detailed financial projection
  • TaskReview and refine existing business model assumptions
  • TaskDevelop comprehensive profit and loss projections
  • TaskIncorporate relevant market research into the plan
  • Key ResultSecure investment from at least three different sources for initial capital
  • TaskResearch and identify potential investors
  • TaskConduct pitching sessions to these investors
  • TaskCreate a compelling business plan
Turn OKRs into a Strategy Map

OKRs to launch a successful mobile application

  • ObjectiveLaunch an amazing mobile app MVP
  • Key ResultAchieve a 60% week-4 retention of beta users
  • Key ResultAchieve great Mobile NPS by reaching a score above 30
  • Key ResultGet 100 daily active users on mobile
  • TaskPromote MVP beta in our newsletter
  • TaskSend typeform to recruit TestFlight users

OKRs to launch a high growth and profitable tech startup

  • ObjectiveLaunch a high growth and profitable tech startup
  • Key ResultDevelop a minimum viable product, tested and approved by a focus group of 25 participants
  • TaskCreate and test the product with focus group
  • TaskImplement changes based on feedback
  • TaskIdentify key features for the minimum viable product
  • Key ResultSecure funding worth at least $1M from reliable investors
  • TaskSchedule and conduct persuasive pitch meetings with investors
  • TaskDevelop a compelling business proposal showcasing ROI
  • TaskResearch and create a list of potential reliable investors
  • Key ResultAssemble a cohesive team of 5 skilled professionals for key operations
  • TaskIdentify required skills for key operations team roles
  • TaskSource potential candidates through networking or recruiting
  • TaskConduct interviews and select final team members

OKRs to launch fintech product successfully

  • ObjectiveLaunch fintech product successfully
  • Key ResultOnboard and acquire a minimum of 1000 active users for the fintech product
  • TaskImplement referral program offering incentives to existing users for inviting new sign-ups
  • TaskIdentify target audience and create detailed user personas for effective marketing strategies
  • TaskDevelop a user-friendly onboarding process with intuitive interface and seamless experience
  • TaskLaunch targeted digital marketing campaigns to attract and engage potential users
  • Key ResultDevelop and implement a robust backend system that supports the fintech product
  • TaskIdentify key features and requirements for the robust backend system
  • TaskTest and deploy the backend system, ensuring its functionality and scalability
  • TaskConduct thorough research on existing backend systems in the fintech industry
  • TaskCollaborate with IT team to design and develop the backend system architecture
  • Key ResultConduct thorough testing and ensure the fintech product meets all functional requirements
  • TaskExecute the test plan, meticulously examining each aspect of the product's functionality
  • TaskDevelop a comprehensive test plan covering all functional requirements of the fintech product
  • TaskDocument any issues or discrepancies encountered during the testing process for further analysis
  • TaskContinuously retest the product after resolving issues to ensure functional requirements are met
  • Key ResultAchieve at least 90% customer satisfaction rate through user feedback and surveys
  • TaskImplement a user feedback system to collect customer opinions and suggestions regularly
  • TaskMonitor and track customer satisfaction rate through ongoing feedback and surveys
  • TaskAnalyze the data from user feedback and surveys to identify areas for improvement
  • TaskDevelop and implement strategies based on user feedback to address customer concerns and enhance satisfaction

OKRs to successfully launch the tech startup

  • ObjectiveSuccessfully launch the tech startup
  • Key ResultSecure funding from at least three investors by increasing company visibility
  • TaskEnhance online presence through social media and optimized website
  • TaskParticipate in industry networking events
  • TaskDevelop a compelling investor presentation
  • Key ResultDevelop, test and launch the MVP (minimum viable product) targeting user validation
  • TaskDesign and develop the minimum viable product
  • TaskCarry out rigorous testing and fixing of the MVP
  • TaskLaunch MVP and collect user validation data
  • Key ResultHire and onboard five skilled developers to establish the product team
  • TaskCreate a detailed job description for developer positions
  • TaskPromote vacancies on targeted recruitment platforms
  • TaskDevelop a comprehensive onboarding program

OKRs to launch user-friendly and engaging new B2B website

  • ObjectiveLaunch user-friendly and engaging new B2B website
  • Key ResultSecure 1,000+ active user accounts within the first two weeks post-launch
  • TaskOrganize an attractive launch event for potential users
  • TaskOffer incentives for early sign-ups and referrals
  • TaskImplement a targeted online advertising campaign
  • Key ResultGuarantee 98% uptime throughout the post-launch stabilization period
  • TaskEstablish a dedicated team for quick issue resolution
  • TaskImplement continuous system monitoring and issue detection tools
  • TaskRegularly verify and update disaster recovery plans
  • Key ResultAchieve a user satisfaction score of 90% in usability testing
  • TaskImplement improvements based on user feedback swiftly
  • TaskRegularly conduct and analyze user testing feedback
  • TaskTrain staff in user-centered design principles and practices

OKRs to prepare a successful product launch

  • ObjectiveBe on track for a successful launch of next quarter
  • Key ResultBuild a mailing list of 1,0000 people
  • TaskFind relevant Facebook and LinkedIn groups
  • TaskList on Product Hunt as an upcoming product
  • TaskCreate landing page with beta signup form
  • TaskShare on Reddit, HackerNews, etc...
  • Key ResultEnroll 5 influencers to boost our profile on social media on launch day
  • Key ResultSecure 10 press articles with known publications
  • TaskList 25 journalists that could be interested in writing about us
  • TaskCreate PR kit

OKRs to successfully launch a new B2B voice over IP platform

  • ObjectiveSuccessfully launch a new B2B voice over IP platform
  • Key ResultAchieve 90% bug-free functionality through extensive pre-launch testing
  • TaskContinuously monitor and record test results
  • TaskTrain dedicated team for debugging and error resolution
  • TaskDevelop a comprehensive pre-launch testing protocol
  • Key ResultDrive user sign-ups with initial target of acquiring 500 new businesses
  • TaskDesign promotional campaigns highlighting benefits of signing up
  • TaskInitiate strategic partnerships for user referrals
  • TaskOptimize website for seamless registration process
  • Key ResultSecure partnerships with at least three major B2B corporations for platform use
  • TaskArrange and conduct meetings to pitch proposals
  • TaskIdentify and research potential B2B corporate partners
  • TaskDevelop and tailor partnership proposals

OKRs to successfully launch startup

  • ObjectiveSuccessfully launch startup
  • Key ResultSecure initial funding of at least $50K
  • TaskSet up pitches with interested investors
  • TaskDevelop a detailed business plan highlighting investment value
  • TaskIdentify potential investors in the chosen industry
  • Key ResultAchieve steady user growth rate of 20% month on month
  • TaskIdentify and target a specific user demographic via social media campaigns
  • TaskImplement a customer referral program with incentives
  • TaskOptimize SEO strategies for increased organic user traffic
  • Key ResultOnboard first 100 users
  • TaskProvide personalized support for early users
  • TaskLaunch marketing campaign to attract initial users
  • TaskDevelop a comprehensive, user-friendly onboarding guide

OKRs to develop and launch a new API for the CAD company

  • ObjectiveDevelop and launch a new API for the CAD company
  • Key ResultReceive positive feedback and testimonials from beta testers and early adopters
  • TaskShare positive feedback and testimonials on social media platforms and company website
  • TaskOffer incentives, such as discounts or freebies, to encourage beta testers and early adopters to provide feedback and testimonials
  • TaskCreate a feedback form to collect positive experiences and testimonials from users
  • TaskSend personalized email to beta testers and early adopters requesting feedback and testimonials
  • Key ResultComplete the API design and documentation, incorporating all required functionalities
  • Key ResultSuccessfully implement API integration with multiple CAD software applications
  • TaskProvide training and support to users for effectively utilizing the integrated APIs
  • TaskTest the API integration with each CAD software application to ensure seamless functionality
  • TaskDevelop a comprehensive documentation for the API integration process with each CAD software application
  • TaskIdentify and research the CAD software applications that require API integration
  • Key ResultAchieve a minimum of 95% API uptime during the testing and deployment phase

OKRs to successful Business Launch in Africa

  • ObjectiveSuccessful Business Launch in Africa
  • Key ResultAchieve product engagement from 10,000 unique African users
  • TaskOffer tailored user-support services in local languages
  • TaskPartner with African influencers for product endorsements
  • TaskDevelop user-centered, localized marketing strategies for African markets
  • Key ResultForge and establish 3 strategic local partnerships by quarter end
  • TaskIdentify potential local businesses for partnership opportunities
  • TaskArrange meetings to discuss potential collaborations
  • TaskNegotiate terms and finalize partnership agreements
  • Key ResultGain a 5% market share in the chosen African region
  • TaskEstablish relationships with local distribution channels for product accessibility
  • TaskDevelop a targeted marketing strategy focusing on the identified local interests
  • TaskConduct market research to understand local customer preferences and buying habits

OKRs to obtain position as Director of Product

  • ObjectiveObtain position as Director of Product
  • Key ResultObtain certification in product management
  • TaskEnroll in chosen certification program
  • TaskSuccessfully complete coursework and examination
  • TaskResearch suitable product management certification programs
  • Key ResultLead cross-functional team in successful product launch
  • TaskAssemble cross-functional team from various departments
  • TaskDevelop comprehensive product launch strategy
  • TaskOversee and guide execution of launch plan
  • Key ResultReceive positive feedback from peers and superiors on product leadership skills
  • TaskEarn respect through optimistic and decisive decision-making
  • TaskDevelop and showcase strong product knowledge regularly
  • TaskActively gather feedback after leading product meetings or presentations

OKRs to launch a fully functional React Native application

  • ObjectiveLaunch a fully functional React Native application
  • Key ResultPublish the application on relevant platforms (e.g., App Store, Google Play) and achieve a high user rating and positive feedback
  • Key ResultImplement necessary features and functionalities such as authentication, data storage, and push notifications
  • TaskSet up a secure and scalable data storage solution for storing user data
  • TaskResearch and choose an authentication method suitable for the project requirements
  • TaskTest and validate all implemented features and ensure smooth functionality before deployment
  • TaskIntegrate push notification service to deliver real-time updates and improve user engagement
  • Key ResultConduct thorough and successful testing to ensure the application is robust and bug-free
  • TaskCollaborate with developers to resolve bugs promptly and retest fixed components
  • TaskCreate a comprehensive test plan with clear objectives and test cases
  • TaskConduct regression testing to ensure stability and functionality after bug fixes
  • TaskExecute test cases meticulously and document any bugs or issues discovered
  • Key ResultDevelop and deliver a user-friendly and visually appealing interface for the application
  • TaskConduct user testing to ensure the interface is intuitive and visually appealing
  • TaskConduct user research to identify design preferences and pain points
  • TaskCollaborate with UX/UI designers to refine and enhance the visual elements
  • TaskCreate wireframes and prototypes to visualize the interface design

OKRs to launch the mobile app for health professionals successfully

  • ObjectiveLaunch the mobile app for health professionals successfully
  • Key ResultGenerate a minimum of 100 monthly active users
  • TaskDevelop engaging content and regular updates to drive user engagement
  • TaskCollaborate with influencers or industry experts to promote the platform to larger audiences
  • TaskImplement targeted marketing campaigns to reach new potential users
  • TaskOptimize website for better user experience and faster loading times
  • Key ResultIncrease user sign-ups by 30%
  • Key ResultObtain positive feedback from at least 80% of app beta testers
  • Key ResultAchieve a 4-star rating or higher on app stores
  • TaskEncourage satisfied users to leave positive reviews by offering incentives or reminders
  • TaskImprove user experience by streamlining app features and enhancing user interface
  • TaskImplement a strong app store optimization strategy for improved app discoverability
  • TaskRespond promptly to user feedback and address any reported issues or concerns

OKRs to successfully launch a new product

  • ObjectiveLaunch a successful new product
  • Key ResultAchieve 70% retention rate
  • Key ResultGenerate 500 leads from press push
  • Key ResultGenerate $500k in new revenue
  • Key ResultIncrease active user base to 10K

OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising

  • ObjectiveDevelop and launch a successful 3rd alternative mediation player for mobile advertising
  • Key ResultAchieve a 15% increase in average revenue per user (ARPU) through the mediation player
  • Key ResultReduce the player's load time by 25% to enhance user experience
  • Key ResultIncrease user adoption of the mediation player by 20% within the target market
  • TaskImprove user interface for easier navigation and intuitive user experience
  • TaskOffer incentives such as exclusive content or discounts to encourage user adoption
  • TaskConduct user feedback surveys to identify pain points and address user concerns promptly
  • TaskDevelop targeted marketing campaigns to promote the benefits of using the mediation player
  • Key ResultEstablish partnerships with at least 5 major mobile advertising platforms for integration opportunities
  • TaskResearch and identify 5 major mobile advertising platforms suitable for integration opportunities
  • TaskCollaborate with legal team to negotiate and finalize partnership agreements with selected platforms
  • TaskCoordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
  • TaskInitiate contact with selected mobile advertising platforms to discuss partnership opportunities

OKRs to launch a successful MVP

  • ObjectiveLaunch a successful MVP
  • Key ResultAchieve a NPS score above 40
  • TaskFix core issues mentioned in surveys
  • TaskSend NPS surveys to all users
  • Key ResultConvert 5 existing customers to paid
  • TaskLaunch pricing plans
  • TaskIntegrate with Stripe
  • Key ResultWe have 100 weekly active users
  • TaskImplement core features
  • TaskOnboard users
  • TaskBuild a landing page to recruit beta users

OKRs to launch and redesign our website

  • ObjectiveTesting and knowledge sourcing
  • Key ResultUser-test page prototypes on 12 people
  • Key ResultConduct interviews with 10 people from sales and marketing
  • TaskIdentify target personas
  • TaskIdentify key objectives from a marketing perspective
  • TaskIdentify key stakeholders
  • ObjectiveDesign and implement new rebrand
  • Key ResultUpdated rebrand designs for all 42 current pages
  • TaskUpdated components library
  • TaskAlign with brand team on new rebrand assets

OKRs to develop and launch the MVP for a real estate application

  • ObjectiveDevelop and launch the MVP for a real estate application
  • Key ResultSuccessfully execute MVP beta testing with at least 100 potential end-users
  • TaskDevelop a detailed, user-friendly feedback mechanism for beta testers
  • TaskMonitor feedback and data to revise and improve the MVP accordingly
  • TaskIdentify and onboard at least 100 potential end-users for beta testing
  • Key ResultFinalize MVP features and design following user requirements by analyzing market needs
  • Key ResultComplete the development of the application's MVP with essential functionalities
  • TaskAssign development tasks to the team
  • TaskOutline the MVP's essential features and functionality
  • TaskConduct rigorous testing and debugging

OKRs to launch machine learning product on website

  • ObjectiveLaunch machine learning product on website
  • Key ResultGenerate at least 100 sign-ups for the machine learning product through website registration
  • TaskCollaborate with influencers or industry experts to promote the machine learning product
  • TaskImplement targeted online advertising campaigns to drive traffic to the website
  • TaskOptimize website registration page to increase conversion rate
  • TaskRun referral programs and offer incentives to encourage users to refer others
  • Key ResultGenerate a revenue of $50,000 from sales of the machine learning product
  • TaskImplement effective online advertising and social media campaigns to reach potential customers
  • TaskIdentify target market and create a comprehensive marketing strategy for machine learning product
  • TaskTrain sales team and provide them with necessary resources to effectively promote machine learning product
  • TaskConduct market research to determine competitive pricing and set optimal price point
  • Key ResultIncrease website traffic by 20% through targeted marketing campaigns
  • TaskOptimize website content with relevant keywords to improve organic search rankings
  • TaskConduct extensive keyword research to identify high-performing search terms
  • TaskDevelop and implement targeted advertising campaigns on social media platforms
  • TaskCollaborate with industry influencers to gain exposure and drive traffic to the website
  • Key ResultAchieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
  • TaskAnalyze feedback survey data to identify areas for improvement and prioritize actions
  • TaskContinuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
  • TaskImplement changes and improvements based on user feedback to enhance customer satisfaction
  • TaskDevelop and distribute user feedback surveys to gather customer satisfaction ratings

OKRs to develop and launch a web based multiplayer game

  • ObjectiveDevelop and launch a web based multiplayer game
  • Key ResultEnhance player retention by implementing a leaderboard and achieving a 30% increase in returning players
  • Key ResultIncrease user engagement by achieving a minimum of 1000 active players per week
  • TaskIncrease social media presence and regularly share updates, promotions, and player achievements
  • TaskLaunch weekly in-game events and competitions to keep players engaged and excited
  • TaskImplement a referral program to encourage current players to invite new ones
  • TaskImprove user interface and overall gameplay experience based on player feedback
  • Key ResultImprove game performance by reducing average server response time to below 100 milliseconds
  • Key ResultEnsure a seamless gaming experience by achieving a player satisfaction rating of at least 4 out of 5
  • TaskEnhance in-game communication channels to provide prompt and effective customer support
  • TaskConduct player surveys and gather feedback to identify areas for improvement
  • TaskImplement regular bug fixes and performance updates to optimize game functionality
  • TaskContinuously analyze gameplay data to identify patterns and enhance game features accordingly

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.