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Hello and welcome to Tability's OKRs templates library!

You will find below a list of OKRs examples to help you draft your own OKRs plans.

Feel free to copy these OKRs, or you can simply sign up for Tability and get them in our app!

How to use these templates

All these templates can be found and tracked in Tability, a platform that helps teams get their goals out of spreadsheets.

With Tability you can:

  • Get weekly check-ins reminders to track progress.
  • Monitor trends on your Key Results.
  • Connect outcomes to outputs by listing initiatives.
  • Get automated dashboards and reports.
  • See how your OKRs align at a glance.

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All OKRs templates

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OKRs to generate significant growth through Content Marketing

Build better brand awareness and boost the performance of your content

ObjectiveObj.
Increase brand awareness through engagement with industry thought leaders
#
Secure five published interviews on industry websites
#
Co-publish a thought leadership white paper with leading analyst
ObjectiveObj.
Improve blog readership
#
Boost blog subscribers by 30%
#
Increase the number of shared blogs across platforms by 25%
Identify CTA sharing placements on all websites

OKRs to secure Seed funding

Raise a seed funding round

ObjectiveObj.
Be on track for Seed funding
#
Reach $200k ARR
#
Show a 3x year-on-year revenue growth

OKRs to secure Series A funding

Raise a seed funding round

ObjectiveObj.
Be on track for Series A funding
#
Reach $1.5M ARR
#
Show a 3x year-on-year revenue growth

OKRs to achieve record profitability

Optimize your operations and processes to increase profitability

ObjectiveObj.
Make our org the most profitable, ever
#
Improve Operating Margin by 45%
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Improve Gross Profit Margin (GPM) to 65%
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Achieve working capital turnover ratio of 2
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Decrease Cost of Capital (COC) by 10%
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Reduce Operating Expense ration from 80% to 70%

OKRs to get a solid growth engine

Build a solid funnel to accelerate the growth of your business

ObjectiveObj.
Create a solid growth engine
#
30% of new leads start a trial
#
We're getting 0.1 leads/active customer/week
#
Increase weekly leads by 30%

OKRs to personal Rockefeller plan

A template following the Rockefeller recommendations for individual/team plans

ObjectiveObj.
Critical Number
#
<Replace with your Critical Number>
ObjectiveObj.
KPIs
#
<Replace with KPI #1>
#
<Replace with KPI #2>
ObjectiveObj.
Quarterly Rocks
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<Replace with Rock #1>
#
<Replace with Rock #2>
#
<Replace with Rock #3>
#
<Replace with Rock #4>
#
<Replace with Rock #5>

OKRs to complete the Rockefeller Habits Checklist

Make sure your team follows the 10 Rockefeller Habits

ObjectiveObj.
Complete the Rockefeller Habits Checklist
#
1. The executive team is healthy and aligned
Team members understand each other's differences, priorities and styles
The team meets frequently (weekly is best) for strategic thinking
The team participates in ongoing executive education (monthly recommended)
The team is able to engage in constructive debates and all members feel comfortable participating
#
2. Everyone is aligned with the #1 thing that needs to be accomplished this quarter to move the company forward
The Critical Number is identified to move the company ahead this quarter
3-5 priorities (Rocks) that support the Critical Number are identified and ranked for the quarter
A Quarterly Theme and Celebration/Reward are announced to all employees that bring the Critical Number to life
Quarterly Theme/Critical Number posted throughout the company and employees are aware of the progress each week
#
3. Communication rhythm is established and information moves through the organization accurately and quickly
All employees are in a daily huddle that lasts less than 15 minutes
All teams have a weekly meeting
The executive and middle managers meet for a day of learning, resolving big issues, and DNA transfer each month
Quarterly and annually, the executive and middle managers meet offsite to work on the 4 Decisions (Strategy, Execution, People, Cash)
#
4. Every facet of the organization has a person assigned with accountability for ensuring goals are met
The Function Accountability Chart (FACe) is completed (right people, doing the right things, right)
Financial statements have a person assigned to each line item
Each of the 4-9 processes on the Process Accountability Chart (PACe) has someone that is accountable for them
Each 3-5 year Key Thrust/Capability has a corresponding expert on the Advisory Board if internal expertise doesn't exist
#
5. Ongoing employee input is collected to identify obstacles and opportunities
All executives (and middle managers) have a Start/Stop/Keep conversation with at least one employee weekly
The insights from employee conversations are shared at the weekly executive team meeting
Employee input about obstacles and opportunities is being collected weekly
A mid-management team is responsible for the process of closing the loop on all obstacles and opportunities
#
6. Reporting and analysis of customer feedback data is as frequent and accurate as financial data
All executives (and middle managers) have a 4Q conversation with at least one end user weekly
The insights from customer conversations are shared at the weekly executive team meeting
All employees are involved in collecting customer data
A mid-management team is responsible for the process of closing the loop on all customer feedback
#
7. Core values and purpose are alive in the organization
Core Values are discovered, Purpose is articulated, and both are known by all employees
All executives and middle managers refer back to the Core Values and Purpose when giving praise or reprimands
HR processes and activities align with the Core Values and Purpose (hiring, orientation, appraisal, recognition, etc.)
Actions are identified and implemented each quarter to strengthen the Core Values and Purpose in the organization
#
8. Employees can articulate the key components of the company's strategy accurately
Big Hairy Audacious Goal (BHAG) – Progress is tracked and visible
Core Customer(s) – Their profile in 25 words or less
3 Brand Promises – And the corresponding Brand Promise KPIs reported on weekly
Elevator Pitch – A compelling response to the question "What does your company do?"
#
9. All employees can answer quantitatively whether they had a good day or week
1 or 2 Key Performance Indicators (KPIs) are reported on weekly for each role/person
Each employee has 1 Critical Number that aligns with the company’s Critical Number for the quarter (clear line of sight)
Each individual/team has 3-5 Quarterly Priorities/Rocks that align with those of the company
All executives and middle managers have a coach (or peer coach) holding them accountable to behavior changes
#
10. The company's plans and performance are visible to everyone
A “situation room” is established for weekly meetings (physical or virtual)
Core Values, Purpose and Priorities are posted throughout the company
Scoreboards are up everywhere displaying current progress on KPIs and Critical Numbers
There is a system in place for tracking and managing the cascading Priorities and KPIs

OKRs to be the employer of choice in our industry

Attract great talent by building an amazing place to work

ObjectiveObj.
Become the employer of choice in our industry
#
Improve Employee Engagement Score from 75% to 85%
#
Increase Employee Retention Rate from 45% to 70%
#
Reduce Time to Fill (TTF) from 60 days to 45 days
#
Reduce Cost per Hire from $1.5K to $900
#
Improve Diversity Ratio (M/F) to 50:50

OKRs to increase community engagement

Ensure deep community engagement with existing members

ObjectiveObj.
Ensure deep community engagement with existing members
#
Activity: 10 Slack posts per week from members
#
Churn: no more than 10% churn rate of members cancelling their subscriptions
#
Referrals: 3 new referrals coming from existing members each week
#
Attendance: 60% of members are attending our regular meetups

OKRs to increase community growth

Accelerate the growth of your community through memberships

ObjectiveObj.
Sustainably increase our community growth through memberships
#
25 new leads per week
#
45% conversion rate of new leads into members
#
5 new membership subscriptions each week

OKRs to provide the most powerful Marketing solution

Set clear goals to help you build a powerful growth engine

ObjectiveObj.
Provide the most powerful marketing solution ever
#
Reduce cost per lead from $730 to $600
#
Improve Return on Advertising Spend (RoAS) by 45%
#
Improve Average Time to Conversion from 27 days to 7 days
#
Increase engagement rate by 20%
#
Improve Click Through Rate (CTR) from 0.85% to 1.5%

OKRs to use Event Marketing to drive outbound leads

Leverage conferences to create a new growth channel for your business

ObjectiveObj.
Hold the first annual user conference
#
Register 250 attendees
#
Drive $500,000 in upsell/cross-sell revenue from event
ObjectiveObj.
Drive outbound marketing efforts
#
Secure two keynote speaking slots at industry events
#
Increase event-driven leads by 25%

OKRs to increase SEO performance

Keep track of your SEO efforts with leading and lagging success metrics

ObjectiveObj.
Become the #1 online resource for the problem we solve
#
Secure 45 high-quality backlinks from industry influences and publications
#
We rank in top 5 results for 60% of our targeted keywords in Google
#
Get 30% more organic visits to our online resources

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