27 OKR examples for Acquisition
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Acquisition OKRs templates
You'll find below a list of Objectives and Key Results for Acquisition.
OKRs to optimize vendor management for talent acquisition
- Optimize vendor management for talent acquisition
- Implement a standardized assessment system for all vendors
- Develop criteria for a standardized vendor assessment system
- Train team members on the new assessment process
- Deploy the newly standardized assessment system with all vendors
- Reduce hiring time by 15% by streamlining vendor processes
- Implement streamlined software for more efficient vendor communication
- Regularly evaluate and update vendor process checkpoints
- Incorporate automatic tracking for vendors' performance
- Increase vendor success rate by 20% through performance tracking and feedback
- Set measurable, achievable performance goals for vendors
- Regularly provide constructive feedback to vendors
- Implement a comprehensive performance tracking system for all vendors
OKRs to streamline vendor coordination for efficient talent acquisition
- Streamline vendor coordination for efficient talent acquisition
- Raise vendor performance satisfaction by 30% as measured through quarterly survey
- Increase training programs for vendor management
- Improve communication frequency with vendors
- Implement regular vendor performance reviews
- Reduce vendor response time by 20% to expedite recruitment process
- Provide vendors with specific response deadlines
- Implement a streamlined communication system with vendors
- Regularly review and optimize vendor processes
- Plug in process gaps to improve vendor coordination, reducing errors by 15%
- Regularly evaluate implemented solutions for efficacy
- Implement solutions to the identified process gaps
- Identify recurring issues in current vendor coordination process
OKRs to implement effective talent acquisition strategies
- Strengthen talent acquisition process
- Implement at least 2 new sourcing channels
- Reduce time-to-hire by 15%
- Increase candidate pool diversity by 20%
- Improve candidate satisfaction score by 10 points
OKRs to boost customer acquisition rates significantly
- Boost customer acquisition rates significantly
- Convert 5% of website visitors into customers using a refined sales funnel
- Implement a follow-up email campaign for site visitors
- Improve website navigation for easy access to product pages
- Optimize site content for stronger calls to action
- Increase website traffic by 30% through improved SEO and online advertising
- Analyze results regularly, adjust strategies accordingly
- Implement SEO strategies, focusing on keywords and website optimization
- Invest in online ads targeting your audience demographic
- Decrease customer churn rate by 10% through enhanced customer retention initiatives
- Develop personalized promotional offers for loyal customers
- Enhance customer service training to improve customer satisfaction
- Implement a feedback system to understand customer's needs better
OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Improve app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- Enhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- Implement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- Decrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
OKRs to enhance audience nurturing for improved policy acquisition
- Enhance audience nurturing for improved policy acquisition
- Increase the quote-to-policy conversion rate by 20% through audience nurturing efforts
- Enhance user experience on conversion platforms
- Implement a personalized email follow-up strategy
- Develop a targeted content marketing plan
- Develop and implement at least two new nurturing strategies or campaigns
- Devise two unique nurturing campaign plans
- Launch and monitor campaign effectiveness regularly
- Research current market trends and effective nurturing strategies
- Reduce the time from quote to policy purchase by 15% with nurturing touchpoints
- Develop quick, user-friendly online purchasing system
- Implement automated follow-up emails after quote
- Provide informational content about policies regularly
OKRs to improve talent acquisition
- Increase the quality of talent acquisition
- Reduce the time to hire (measured in days) by 20%
- Implement a more efficient screening process.
- Create an online application system.
- Streamline the interview process.
- Automate onboarding and paperwork.
- Increase the number of qualified applicants by 30%
- Reach out to potential candidates via LinkedIn.
- Create an attractive job posting.
- Advertise the job opening in multiple online channels.
- Host a career fair to increase visibility.
- Increase the diversity of hires (measured by gender, ethnicity and nationality) by 15%
- Develop a comprehensive diversity and inclusion policy.
- Create a targeted recruitment campaign to attract diverse candidates.
- Increase the presence of the company in diverse job fairs.
- Implement an effective onboarding process for new hires.
- Increase the quality of hires (measured by hire performance ratings) by 10%
- Track and review performance ratings for current hires.
- Implement a structured onboarding process.
- Develop a comprehensive assessment process for potential hires.
- Create a job description that accurately reflects the position requirements.
OKRs to expand network by acquiring 10 integrated networks with a minimum of 50 professionals each
- Expand network by acquiring 10 integrated networks with a minimum of 50 professionals each
- Increase professional count in acquired networks to at least 500
- Leverage social media platforms to connect with professionals in target industries and increase professional count
- Collaborate with internal teams to identify potential professional contacts and add them to acquired networks
- Join relevant professional associations and actively engage with members to grow acquired networks
- Attend industry networking events and conferences regularly to expand professional count
- Generate at least $1 million in revenue from the acquired networks within the quarter
- Develop a targeted marketing campaign to increase sales and drive revenue growth
- Implement cost optimization strategies to maximize profit margins and minimize expenses
- Collaborate with sales team to identify and pursue high-value opportunities for revenue generation
- Enhance customer retention and satisfaction through personalized services and proactive communication
- Achieve a retention rate of 80% among the professionals in the acquired networks
- Offer competitive compensation and benefits packages to attract and retain professionals
- Provide opportunities for training and upskilling to enhance job satisfaction and retention
- Implement a mentorship program to support professional growth and development
- Conduct regular feedback sessions to address concerns and improve overall satisfaction
- Ensure a minimum of 10,000 followers on each acquired network
- Implement targeted advertising campaigns to increase network visibility and attract new followers
- Regularly analyze and optimize network performance to identify and capitalize on growth opportunities
- Collaborate with influencers and industry leaders to cross-promote and expand network reach
- Create engaging and high-quality content to attract and retain followers
OKRs to improve user acquisition through targeted referral programs
- Increase user acquisition through targeted referral programs
- Analyze referral data to optimize and improve future campaigns
- Launch 3 new referral campaigns with personalized incentives
- Increase referral conversion rate by 20% through A/B testing
- Achieve 50% growth in referred users compared to last quarter
OKRs to boost customer acquisition
- Increase customer acquisition
- Increase number of customer sign-ups by 30%
- Develop content to engage potential customers.
- Offer incentives for customers to sign up.
- Increase visibility of sign-up process on website.
- Create an email marketing campaign to target potential customers.
- Increase customer lifetime value by 20%
- Create targeted email campaigns with personalized content.
- Develop a loyalty program for existing customers.
- Offer special discounts and promotions to existing customers.
- Increase customer service response times.
OKRs to increase user acquisition by 50% in the next quarter
- Boost user acquisition
- Achieve a 25% conversion rate of website visitors to users
- Expand social media reach and engagement by 50%
- Launch a referral program and generate 20% new users through referrals
- Increase website traffic by 30% via organic and paid channels
OKRs to implement a comprehensive talent pool database through strategic mapping
- Implement a comprehensive talent pool database through strategic mapping
- Develop and apply an external competency mapping framework to identify talent by week 6
- Successfully complete database creation with at least 500 identified talents by week 12
- Input all talent data into the database by week 12
- Establish the database structure by week 10
- Identify and document 500 individual talents by week 9
- Finalize an exhaustive list of companies for mapping by week 2
- Research potential companies for the mapping project
- Narrow down list to relevant companies
- Finalize list by end of week 2
OKRs to build strategic partnerships to reach new audiences and drive customer acquisition
- Expand customer acquisition through strategic partnerships
- Achieve a 20% increase in revenue from converted partnership leads
- Establish 5 new partnerships with relevant brands in our industry
- Increase website traffic by 30% through partnership-driven promotions
- Generate 100 new leads by leveraging partner networks and referrals
OKRs to decrease user acquisition cost for our mobile app
- Decrease user acquisition cost for our mobile app
- Improve advertisement click-through rate by 15% with targeted marketing campaigns
- Monitor, analyze, and optimize campaign performance regularly
- Implement targeted ad campaigns based on identified personas
- Research customer behavior to create detailed audience personas
- Reduce average acquisition cost per user by 25%
- Increase targeting precision in ad campaigns
- Analyze and optimize current marketing strategies
- Enhance the retention strategies for existing customers
- Increase organic app downloads by 30% through app store optimization
- Promotion through positive user reviews and ratings
- Develop compelling app descriptions and attractive icons
- Conduct keyword research to improve app store search ranking
OKRs to increase revenue through client acquisition using technology tools
- Increase revenue through client acquisition using technology tools
- Achieve a customer satisfaction score of 90% through improved customer support and service
- Implement a customer feedback system to continuously gather insights and measure satisfaction
- Streamline customer support processes and reduce response time to ensure prompt resolution of issues
- Regularly analyze customer feedback data to identify trends, patterns, and areas of improvement
- Provide comprehensive training to customer support agents to enhance their communication and problem-solving skills
- Increase website traffic by 20% through targeted digital marketing campaigns
- Conduct thorough keyword research to identify high-traffic and relevant search terms
- Utilize targeted online ads and promotions to attract specific demographics and increase conversions
- Optimize website content and meta tags to improve search engine visibility
- Create engaging blog posts and social media content to drive organic traffic
- Improve conversion rate by 15% through UX/UI optimization and A/B testing
- Implement responsive design to improve user experience across mobile and desktop devices
- Redesign landing page layout to emphasize key call-to-action elements
- Conduct A/B tests for different color schemes to determine optimal visual appeal
- Analyze user behavior and identify pain points in the current UX/UI design
- Increase average transaction value by 10% through upselling and cross-selling strategies
- Implement personalized product recommendations based on customer preferences and buying history
- Train sales team on effective upselling and cross-selling techniques
- Increase visibility of high-margin products by promoting them at checkout or online
- Offer bundled packages at a discounted price to encourage larger purchases
OKRs to optimize talent acquisition and management processes
- Optimize talent acquisition and management processes
- Implement a new recruitment technology to automate 50% of administrative tasks
- Evaluate different recruitment technologies and choose one that suits requirements
- Monitor and evaluate the impact and progress after implementation
- Train the recruitment team to utilize the chosen software efficiently
- Cut down time to hire by 30% and improve hiring efficiency
- Implement a structured interview process to streamline candidate evaluation
- Utilize an Applicant Tracking System to manage applications more efficiently
- Enhance job descriptions for clarity, reducing irrelevant applications
- Increase hiring manager satisfaction by 40% through improved recruitment quality
- Develop ongoing training opportunities for enhancing recruiters' interviewing skills
- Regularly gather feedback from hiring managers to assess recruitment effectiveness
- Implement improved screening tools for identifying top-tier pool of candidates
OKRs to successfully penetrate and gain market share in a new market
- Successfully penetrate and gain market share in a new market
- Acquire 100 new customers through effective lead generation strategies in the new market
- Develop compelling lead magnets tailored to the needs and preferences of potential customers
- Implement targeted online advertising campaigns to capture the attention of the new market
- Build strategic partnerships and collaborations to expand reach and attract new customers
- Conduct market research to identify target audience and demographics in the new market
- Generate $500,000 in revenue from sales of the new product in the new market
- Establish partnerships or distribution channels to reach a wider audience in the new market
- Develop a comprehensive marketing strategy to effectively promote the new product
- Conduct market research to identify potential customers and understand their needs
- Monitor sales data and adjust pricing or strategies accordingly to maximize revenue
- Increase brand awareness by achieving 50,000 impressions through targeted advertising campaigns
- Achieve a customer satisfaction rating of 90% or higher through post-purchase surveys
OKRs to increase transaction volume
- Increase transaction volume
- Enhance customer retention by 3%
- Increase customer acquisition by 5%
- Launch targeted advertising campaigns to reach a wider audience
- Implement referral programs to incentivize current customers to refer others
- Offer exclusive promotions and discounts to attract new customers
- Improve website design and usability for better customer experience
- Expand product awareness by reaching 10,000 additional potential customers
- Host virtual webinars or workshops to educate and engage with potential customers
- Run targeted social media ads to promote the product to new potential customers
- Utilize search engine optimization techniques to increase organic reach and visibility
- Collaborate with influencers to create sponsored content showcasing the product's benefits
- Improve conversion rate by 2%
- Create compelling and concise call-to-action buttons and messaging
- Analyze user feedback and make necessary improvements to enhance user experience
- Implement A/B testing to determine most effective design and content variations
- Optimize website layout and navigation for easier user flow
OKRs to increase sales and profitability for sellers in the next quarter
- Increase sales and profitability for sellers in the next quarter
- Increase the number of new customers acquired by sellers by 20%
- Enhance customer referral program to incentivize existing customers to refer new buyers
- Develop and implement targeted marketing campaigns to attract new potential customers
- Analyze and optimize online presence to increase visibility and attract new customers
- Improve sales training program to enhance sellers' prospecting and customer acquisition skills
- Achieve a 10% increase in average order value per customer
- Analyze customer preferences and identify potential products to upsell
- Train sales team to effectively communicate and emphasize the value of additional products
- Improve website design and layout to promote cross-selling and product bundling
- Implement targeted promotions and discounts to encourage higher order values
- Implement and optimize targeted marketing campaigns resulting in 15% higher conversion rates
- Continuously test and refine marketing strategies to achieve 15% higher conversion rates
- Conduct market research to identify target audience and their preferences
- Utilize data analytics to measure campaign effectiveness and make necessary adjustments
- Create personalized and tailored content for each target segment
- Improve seller satisfaction rating to an average of 4.5 out of 5
- Implement a feedback system to gather seller ratings and reviews regularly
- Provide comprehensive seller training programs to enhance product knowledge and customer service skills
- Analyze seller feedback data to identify recurring issues and proactively resolve them to improve satisfaction
- Assign dedicated account managers to build stronger relationships and address seller concerns promptly
OKRs to develop paid acquisition channels
- Paid Marketing is a new channel for leads growth
- 20% of new leads come from paid acquistion
- Generate $10K MRR from paid acquisition channels
- Bring Customer Acquisition Costs (CAC) down to $500
OKRs to get first 10 users
OKRs to implement an efficient vendor invoice tracker
- Implement an efficient vendor invoice tracker
- Validate the prototype with at least 3 different members of the talent acquisition team
- Schedule feedback sessions with each member
- Identify three team members for prototype validation
- Share the prototype with selected team members
- Design a comprehensive prototype of the invoice tracker within 4 weeks
- Draft preliminary design and functionality notes for invoice tracker
- Develop and refine prototype based on initial design plans
- Conduct thorough tests and improve upon the prototype
- Ensure 90% of vendor invoices are processed through the tracker by project end
- Monitor tracking system regularly to assess progress
- Train staff on proper invoice tracking procedures
- Implement invoice tracking system for vendor billings
OKRs to boost customer base and broaden our market influence
- Boost customer base and broaden our market influence
- Achieve a conversion rate of 15% from new marketing campaigns
- Construct engaging, persuasive call-to-actions in marketing materials
- Track, analyze, and optimize campaign performance regularly
- Implement targeted marketing techniques towards specific customer profiles
- Penetrate two new potential markets to extend our market footprint
- Develop targeted marketing strategies for these markets
- Implement marketing strategies and measure results
- Identify two potential markets compatible with our product
- Secure 20% more new customers than last quarter
- Improve customer service to boost positive referrals
- Develop strategic marketing campaigns targeting potential customers
- Optimize digital platforms for better lead generation
OKRs to contribute proactively to three Atlassian Services proposals
- Contribute proactively to three Atlassian Services proposals
- Gain customer acceptance on at least two proposals by the end of the quarter
- Schedule and conduct presentations of the proposals to customers
- Secure formal acceptance from at least two customers
- Develop clear and persuasive proposals for customer presentation
- Draft and submit one compelling proposal each month for client consideration
- Develop a compelling and concise proposal outline
- Identify desirable project proposals for the client
- Submit the completed proposal to the client
- Identify and finalize five potential clients needing Atlassian Services by Week 2
OKRs to secure new clientele from three distinct sectors
- Secure new clientele from three distinct sectors
- Identify and establish contacts with 50 potential clients from different industries
- Research diverse industries to identify 50 potential clients
- Initiate contact with potential clients via email or phone
- Arrange and conduct initial client meetings or presentations
- Successfully pitch services to at least 30% of the identified potential clients
- Schedule and conduct efficient, persuasive pitch meetings
- Develop and refine customized service pitch for each client
- Identify and research potential clients' needs and interests
- Convert 15% of pitched potential clients into signed contracts
- Train team in negotiation techniques to secure contracts
- Enhance proposals with detailed, customized solutions for each client
- Improve follow-up strategies to maintain contact post-pitch
OKRs to successfully launch a new B2B voice over IP platform
- Successfully launch a new B2B voice over IP platform
- Achieve 90% bug-free functionality through extensive pre-launch testing
- Continuously monitor and record test results
- Train dedicated team for debugging and error resolution
- Develop a comprehensive pre-launch testing protocol
- Drive user sign-ups with initial target of acquiring 500 new businesses
- Design promotional campaigns highlighting benefits of signing up
- Initiate strategic partnerships for user referrals
- Optimize website for seamless registration process
- Secure partnerships with at least three major B2B corporations for platform use
- Arrange and conduct meetings to pitch proposals
- Identify and research potential B2B corporate partners
- Develop and tailor partnership proposals
OKRs to scale the team by hiring and onboarding key talent to support business expansion
- Expand the business by scaling the team with quality personnel
- Hire and onboard 3 experienced sales executives
- Enhance team diversity by 20% via targeted recruitment strategy
- Reduce time-to-fill open positions by 50% through process improvement
- Recruit and integrate 2 seasoned marketing specialists
More OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to efficiently manage and coordinate the Trello board OKRs to elevate the quality and impact of design solutions OKRs to enhance the efficiency and accuracy of our web crawler OKRs to and with quality OKRs to launch fintech product successfully OKRs to improve customer sastisfaction
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples