12 OKR examples for Social Media Engagement
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Engagement to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Social Media Engagement OKRs templates
You'll find below a list of Objectives and Key Results for Social Media Engagement.
OKRs to to implement a strategic, consistent, and realistic social media approach
To implement a strategic, consistent, and realistic social media approach
Gain 1000 new, organic followers across all social media platforms
Implement a strategic follow and unfollow campaign- Actively interact and build relationships with followers
- Create engaging, high-quality content regularly
- Post high-quality content consistently 5 times per week
- Write and finalize 5 high-quality posts
- Create a weekly content calendar with 5 post ideas
- Schedule 5 posts for weekly publication
- Increase overall social media engagement by 20%
- Respond promptly and personally to comments and messages
- Implement a regular posting schedule across all platforms
- Engage audience with interactive content like quizzes and polls
OKRs to amplify lead generation via social media platforms
- Amplify lead generation via social media platforms
- Generate 15% more conversions through Facebook ads by improving targeting
- Increase ad spend focused on targeted demographic
- Tailor ad content to engage the identified demographic
- Identify demographic with the highest conversion rate
- Boost Instagram engagement rate by 25% through interactive content
- Incorporate quizzes and polls in Instagram stories frequently
- Regularly host live Q&A or discussion sessions
- Develop engaging, user-generated Instagram challenges
- Increase LinkedIn followers by 30% to enhance professional exposure
- Promote LinkedIn profile across different social media platforms
- Publish high-value content regularly to attract new followers
- Engage with followers by responding or liking their comments
OKRs to increase social media engagement by 30%
- Boost social media engagement
- Elevate average share per post by 30%
- Expand the reach of each post by 20%
- Raise average likes per post by 25%
- Increase average comments per post by 35%
OKRs to implement a consistent social media approach based on a calendar agreement
- Implement a consistent social media approach based on a calendar agreement
- Measure and increase audience engagement by 20% by the end of the quarter
- Consistently track engagement growth weekly
- Determine current engagement levels with existing data
- Implement new user-engaging content strategy
- Establish a shared social media calendar with agreed posts within two weeks
- Create a shared social media calendar online
- Identify relevant team members for shared calendar collaboration
- Schedule meeting to agree on posts
- Consistently post on social media 5 times a week for the entire quarter
- Regularly monitor and adjust posting strategy
- Develop a content calendar scheduling 5 posts weekly
- Create engaging posts according to schedule
OKRs to raise Customer Score and Customer Engagement Rate
- Increase Customer Satisfaction and Engagement
- Reduce customer churn rate by 15% through proactive retention strategies
- Implement and launch a loyalty program with a minimum of 20% customer enrollment
- Increase overall Customer Score by 5 points through weekly post-purchase surveys
- Achieve a 10% increase in average monthly Customer Engagement Rate on social media platforms
OKRs to boost Site Traffic
- Boost Site Traffic
- Improve website loading speed by 30% to enhance user experience and reduce bounce rates
- Utilize a content delivery network (CDN) to serve website content faster to users worldwide
- Enable browser caching to store static resources locally and speed up subsequent page visits
- Optimize images by compressing, resizing, and converting to a more web-friendly format
- Minify CSS and JavaScript files to reduce their file size and improve loading speed
- Grow social media traffic by 25% through targeted campaigns and compelling content
- Create engaging and shareable content tailored to the identified target audience
- Conduct in-depth audience research to identify target demographics and interests
- Analyze and optimize campaign performance using analytics tools for continuous improvement
- Utilize social media advertising to reach a wider audience and increase visibility
- Achieve a 15% increase in referral traffic by actively engaging in guest blogging and collaborations
- Regularly track and analyze referral traffic data to monitor progress and identify areas for improvement
- Research and identify popular guest blogging platforms and collaboration opportunities
- Develop high-quality, engaging blog posts and content for guest blogging and collaborations
- Reach out to potential partners and pitch guest blogging and collaboration ideas
- Increase organic search traffic by 20% by optimizing website content and keywords
- Optimize existing website content by incorporating identified keywords and improving metadata
- Conduct an in-depth keyword research to identify high-potential and relevant keywords
- Implement a backlink-building strategy to improve website authority and increase organic search rankings
- Regularly create and publish fresh, high-quality content that is optimized for targeted keywords
OKRs to increase LinkedIn activity on the company page
- Increase LinkedIn activity on the company page
- Engage 20% of our followers with the first 5 posts by month 2
- Monitor and respond to comments and messages swiftly
- Promote posts across various social media platforms
- Create engaging content tailored to follower's interests
- Schedule and create content for 5 LinkedIn posts by the end of month 1
- Identify key topics for five LinkedIn posts
- Set exact dates to publish each post
- Draft creative content for each post
- Complete and publish remaining 5 posts ensuring 30% audience engagement by month 3
- Write, edit, and finalize the remaining 5 blog posts
- Promote each post effectively to ensure 30% of audience interaction
- Use analytics to craft audience-engaging content for each post
OKRs to develop and launch a web based multiplayer game
- Develop and launch a web based multiplayer game
- Enhance player retention by implementing a leaderboard and achieving a 30% increase in returning players
- Increase user engagement by achieving a minimum of 1000 active players per week
- Increase social media presence and regularly share updates, promotions, and player achievements
- Launch weekly in-game events and competitions to keep players engaged and excited
- Implement a referral program to encourage current players to invite new ones
- Improve user interface and overall gameplay experience based on player feedback
- Improve game performance by reducing average server response time to below 100 milliseconds
- Ensure a seamless gaming experience by achieving a player satisfaction rating of at least 4 out of 5
- Enhance in-game communication channels to provide prompt and effective customer support
- Conduct player surveys and gather feedback to identify areas for improvement
- Implement regular bug fixes and performance updates to optimize game functionality
- Continuously analyze gameplay data to identify patterns and enhance game features accordingly
OKRs to boost internal outreach and enhance brand recognition
- Boost internal outreach and enhance brand recognition
- Achieve a 30% increase in employee engagement in company wide initiatives
- Create engaging, inclusive intra-office communication channels
- Implement regular employee feedback sessions on company initiatives
- Recognize and reward active employee participation in initiatives
- Gain 20% more followers on all company social media platforms
- Create engaging and shareable content consistently
- Foster collaboration with relevant influencers
- Implement targeted ad campaigns on each platform
- Execute 2 brand promotional activities leading to 40% increase in brand awareness
- Implement, measure, and adjust the promotional strategies
- Identify relevant platforms for brand promotion activities
- Plan and develop engaging promotional content
OKRs to increase brand awareness and credibility through webinars
- Increase brand awareness and credibility through webinars
- Achieve a webinar attendee satisfaction rate of 90% through post-webinar surveys
- Increase webinar attendance by 25% through targeted marketing efforts
- Create engaging and informative promotional content for webinars across relevant marketing channels
- Identify target audience segments and preferences through comprehensive market research
- Collaborate with industry influencers to promote webinars through guest blogging or co-hosted webinars
- Utilize social media platforms to run targeted ad campaigns and attract potential attendees
- Increase social media engagement related to webinars by 30% through interactive campaigns
- Create engaging promotional graphics and videos to generate interest in webinars
- Collaborate with influencers or industry experts to co-host webinars for wider reach
- Encourage attendees to share their webinar experiences through interactive polls and Q&A sessions
- Implement a referral program to incentivize participants to invite others to join webinars
- Generate 50 inbound leads per webinar through engaging content and effective promotion
- Optimize landing page and registration process to increase conversion rate
- Continuously measure and analyze webinar performance to identify areas for improvement
- Create compelling and relevant content that resonates with target audience
- Implement effective promotion strategies across multiple platforms to reach wider audience
OKRs to develop an engaging and results-driven events strategy
- Develop an engaging and results-driven events strategy
- Measure and increase participant satisfaction by 25% post-event via surveys
- Create a post-event satisfaction survey for participants
- Implement feedback to improve future events by 25%
- Distribute the survey to all event participants
- Secure partnerships with at least 5 industry influencers for event exposure
- Identify relevant industry influencers for partnership
- Draft compelling proposal for potential influencer partnerships
- Follow-up proposal with individual discussions and negotiation
- Boost event engagement by 30% through interactive and engaging execution strategies
- Use visual storytelling to captivate attendees' interest
- Adopt gamification methods for interactive participant involvement
- Implement live polls/quizzes to encourage audience participation
OKRs to boost overall community engagement on the platform
- Boost overall community engagement on the platform
- Boost comment count by 15% from the previous period stats
- Schedule regular posts to maintain audience engagement
- Respond, like, and share user comments to foster community
- Encourage audience participation with interactive posts
- Drive up shares of content by 30% advancing our community visibility
- Implement a robust content sharing strategy across all social media platforms
- Develop intriguing, high-quality posts to stimulate sharing and visibility
- Encourage user-generated content to increase engagement and shareability
- Increase the number of likes by 20% by the end of quarter
- Promote liking and sharing contests on all platforms
- Develop engaging daily content to improve user interaction
- Implement advertising campaigns targeting potential likers
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to significantly improve the timeliness of projects
- OKRs to efficiently meet annual audit plan commitments
- OKRs to enhance communication and foster collaboration within the team
- OKRs to optimize the Performance of BBPS v2 flows
- OKRs to increase job productivity through effective goal setting and time management
- OKRs to achieve optimal resource allocation on funding
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples