1 OKR examples for Marketers
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketers to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework.
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKRs-tracking tool for it.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Marketers OKRs templates
We've added Marketers Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to launch the mobile app for health professionals successfully
Launch the mobile app for health professionals successfully
Generate a minimum of 100 monthly active users
Develop engaging content and regular updates to drive user engagement- Collaborate with influencers or industry experts to promote the platform to larger audiences
- Implement targeted marketing campaigns to reach new potential users
- Optimize website for better user experience and faster loading times
- Increase user sign-ups by 30%
- Obtain positive feedback from at least 80% of app beta testers
- Achieve a 4-star rating or higher on app stores
- Encourage satisfied users to leave positive reviews by offering incentives or reminders
- Improve user experience by streamlining app features and enhancing user interface
- Implement a strong app store optimization strategy for improved app discoverability
- Respond promptly to user feedback and address any reported issues or concerns
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to deliver projects on time
- OKRs to keep a long-running project on track
- OKRs to enhance overall user experience on our platform
- OKRs to successfully achieve pipeline target of $10,000,000
- OKRs to enhance corporate effectiveness, culture, and performance
- OKRs to enhance benefits promotion for higher utilization rates
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples