3 OKR examples for Internal Communications Team

What are Internal Communications Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Internal Communications Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your Internal Communications Team OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Internal Communications Team OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Use our free OKRs generator
Use Tability, a complete platform to set and track OKRs and initiatives
including a GPT-4 powered goal generator

Best way to track your Internal Communications Team OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

Internal Communications Team OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

You'll find below a list of Objectives and Key Results templates for Internal Communications Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to enhance efficiency and effectiveness of internal communications

Enhance efficiency and effectiveness of internal communications
Implement a collaborative tool to reduce email communication by 50%
Identify suitable collaborative tools for team communication
Monitor and measure reduction in email usage
Train team on the usage of the selected tool
Achieve a 25% increase in staff participation in internal communications feedback surveys
Implement staff incentives for survey participation
Regularly promote surveys through company-wide communications
Develop engaging, concise surveys for easier completion
Develop an internal communications strategy and get approval from all department heads
Schedule meetings with department heads for feedback
Revise and finalize strategy based on received approval
Draft an initial internal communications strategy proposal

Track these OKRs

OKRs to enhance employee dedication via communication optimization

Enhance employee dedication via communication optimization
Reduce communication gap by achieving 85% timely response rate on internal chat platform
Implement automatic reminders for unanswered chats every two hours
Train employees on the importance of timely responses
Monitor response rates weekly and address lapses
Implement bi-weekly team meetings to increase interaction by 60%
Track and measure meeting interaction increase
Establish a bi-weekly team meeting schedule
Prepare relevant discussion points to stimulate interaction
Accomplish 90% positive feedback on anonymous communication satisfaction survey

communication-optimization employee-dedication internal-communications-manager employee-engagement-manager internal-communications-team employee-engagement-team

Track these OKRs

OKRs to boost internal outreach and enhance brand recognition

Boost internal outreach and enhance brand recognition
Achieve a 30% increase in employee engagement in company wide initiatives
Create engaging, inclusive intra-office communication channels
Implement regular employee feedback sessions on company initiatives
Recognize and reward active employee participation in initiatives
Gain 20% more followers on all company social media platforms
Create engaging and shareable content consistently
Foster collaboration with relevant influencers
Implement targeted ad campaigns on each platform
Execute 2 brand promotional activities leading to 40% increase in brand awareness
Implement, measure, and adjust the promotional strategies
Identify relevant platforms for brand promotion activities
Plan and develop engaging promotional content

employee-engagement brand-recognition internal-communications-manager social-media-manager employee-engagement-team marketing-team

Track these OKRs

More Internal Communications Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

To learn: Complete 2024 OKR cheat sheet
Blog posts: ODT Blog
Success metrics: KPIs examples