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Hello and welcome to Tability's OKRs templates library!

You will find below a list of OKRs examples to help you draft your own OKRs plans.

Feel free to copy these OKRs, or you can simply sign up for Tability and get them in our app!

How to use these templates

All these templates can be found and tracked in Tability, a platform that helps teams get their goals out of spreadsheets.

With Tability you can:

  • Get weekly check-ins reminders to track progress.
  • Monitor trends on your Key Results.
  • Connect outcomes to outputs by listing initiatives.
  • Get automated dashboards and reports.
  • See how your OKRs align at a glance.

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All OKRs templates

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OKRs to scale development with a design system

Reduce development costs by standardizing UI development

ObjectiveObj.
Every team can build interfaces autonomously
#
The Design System covers 100% of common UI components
List required components
Build library of components
#
80% fo the teams are using the UI library to build new features
Release UI kit MVP

OKRs to develop a winning sales strategy

Set ambitious goals for your sales team

ObjectiveObj.
Develop a winning sales strategy
#
Achieve net sales of $12M
#
Improve the cross-sell ration by 15%
#
Increase the Average Revenue Per Unit (ARPU) to $275
#
Reduce customer churn rate from 35% to 15%
#
Increase revenue/sales staff from $1.2k to $2k

OKRs to be on track for a long-running project

Make sure that a large project of 3+ months will be on track for next quarter

ObjectiveObj.
Be on track to deliver <project> next quarter
#
100% of the core features have been delivered
Identify all core features
Ship <feature 1>
Ship <feature 2>
#
Run 20 UX tests session on <project>
Create the UX test script
Analyze feedback and identify opportunities
#
50 people are actively using the beta every week

OKRs to improve engineering performance and reliability

Encourage a company-wide focus on speed and reliability

ObjectiveObj.
Build a world-class infrastructure
#
Increase Apdex above 0.95
Identify and resolve to 5 application bottlenecks
Cache requests wherever possible
#
Reduce build time to be under 5 minutes
Switch to a more performing build infrastructure
Audit test suite to reduce duplicates
#
Our stress tests show that we can support 10,000 concurrent users

OKRs to provide an awesome support experience

Achieve amazing standards in your ability to support your users

ObjectiveObj.
Be known for having legendary support
#
Improve CSAT from 70% to 85%
Write FAQ for top 20 questions asked by users
#
Reduce first response time to 1h
Connect support channels to Slack
Have a clear rotation of on-support calls
#
Improve average resolution time to be under 5h
Create internal knowledge base for common issue
Adopt a clear escalation process to get faster help from devs

OKRs to improve employee wellbeing

Make sure that you take proper care of your team

ObjectiveObj.
Develop a strong program that helps employee achieve great work/life balance
#
Develop 8 wellness options for employees
#
80% of employees have enrolled in the new wellness program
#
Conduct interviews with 20 employees to identify opportunities for improvement

OKRs to reduce the number of UX issues found in production

Increase upfront testing to reduce the number of UX-related complaints

ObjectiveObj.
Reduce the number of UX issues found in production
#
At least 20 design tests are run every month
#
UX issues represent fewer than 10% of new bug reports
#
Enroll 100 users to our early-access program

OKRs to develop a new in-product referrals program

Leverage existing users as a new growth channel.

ObjectiveObj.
Develop a new in-product referrals program
#
Get 3 referrals per customers on average across all accounts
Identify opportunities for network effects
#
Improve onboarding of referred users to keep conversion above 40%
#
Get 60% of new customer accounts to refer at least one other customer
Add referral step in the onboarding drip feed
Create incentive to reward customers for referring users

OKRs to increase leads through Inbound Marketing

Generate more leads through your assets and redirect more traffic to your landing page

ObjectiveObj.
Drive inbound marketing leads
#
Increase white paper downloads by 15%
#
Boost contact form submission by 30%
ObjectiveObj.
Increase visitors to the new product landing page
#
Drive a 20% increase in click-through rates in the customer newsletter
#
Refine organic search to drive website visitor

OKRs to develop paid acquisition channels

Introduce paid Marketing as a new acquisition channel

ObjectiveObj.
Paid Marketing is a new channel for leads growth
#
20% of new leads come from paid acquistion
#
Bring Customer Acquisition Costs (CAC) down to $500
#
Generate $10K MRR from paid acquisition channels

OKRs to help customers expand usage faster

Accelerate growth by focusing on the expansion of existing customers

ObjectiveObj.
Help customers expand faster
#
25% of new customers expand to 5+ users in their first week.
Add domain sharing marketing email to the drip feed
Include step to invite team in the onboarding process
#
60% of customers have turned on the team domain sharing
Publish post explaining the benefits of using the platform with a team
Run special marketing campaign to increase activation

OKRs to become the brand leader in our category

Set clear goals to improve your brand recognition

ObjectiveObj.
Become the brand leader in our category
#
Increase market share from 25% to 40%
#
Improve top of mind awareness (TOMA) in surveys from 40% to 65%
#
Reduce customer acquisition costs (CAC) by 10%
#
Grow Share of Voice (SOV) from 40% to 65%
#
Grow Share of Wallet (SAW) from 25% to 60%

OKRs to develop a voice-of-the-customer program

Help your org be more customer-driven by sharing customer feedback

ObjectiveObj.
Put customer feedback at the center of our projects
#
Recruit 100 users for our UX lab
#
Conduct 5 UX tests per week
#
Achieve 70%+ open rate on our customer feedback newsletter

OKRs to create a successful MVP

Here's a simple set of metrics and initiatives to help you iterate on your MVP with great success

ObjectiveObj.
Create a successful MVP
#
Our NPS is above 40 with early adopters
Sign up for Wootric to get NPS feedback
Identify and solve top 5 improvement requests
#
60% of users complete their onboarding process
#
Our 8-week retention rate is above 30%

OKRs to get great at Email Marketing

Use email marketing to generate more leads

ObjectiveObj.
Launch a weekly newsletter
#
Reach a click-through rate of 45% for email newsletters
#
Convert 15% of newsletter click-through to demo requests
ObjectiveObj.
Maximize email marketing efforts
#
Boost e-book downloads by 25% through an email campaign
Design new email templates
#
Drive a 150% increase in webinar registrations through targeted emails

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