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Hi! We crafted below a list of Brand OKRs examples to help you draft your own OKRs plans.

Feel free to copy these OKRs, or you can simply sign up for Tability and get them in our app!

How to use these templates

All these templates can be found and tracked in Tability, a platform that helps teams get their goals out of spreadsheets.

With Tability you can:

  • Get weekly check-ins reminders to track progress.
  • Monitor trends on your Key Results.
  • Connect outcomes to outputs by listing initiatives.
  • Get automated dashboards and reports.
  • See how your OKRs align at a glance.

Learn more at

Tability | Keep a pulse on your master plan

All Brand OKRs templates

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OKRs to become the brand leader in our category

Set clear goals to improve your brand recognition

Become the brand leader in our category
Increase market share from 25% to 40%
Improve top of mind awareness (TOMA) in surveys from 40% to 65%
Reduce customer acquisition costs (CAC) by 10%
Grow Share of Voice (SOV) from 40% to 65%
Grow Share of Wallet (SAW) from 25% to 60%

OKRs to build a strong, consistent brand

Make sure that your identity and language is unique and consistent

Build a strong, consistent brand
Our brand guidelines cover 100% of our public facing assets
80% of people can clearly identify our brand vs. other competitors in blind tests
All websites/emails/keynotes are using the new brand guidelines