Marketing OKRs template

OKRs example to use content marketing for growth

Leverage content as a stable source of leads

ObjectiveObj.
Content is a significant driver for growth
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Increase traffic to our blog to 3k visits/week
Create a new microsite optimised on targeted keywords
Hire writer to post every week
Check Ahrefs report and fix SEO issues
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Increase content-to-lead conversion to 9%
Add CTAs on all content websites
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20 partners have joined our content partner program

About this Marketing OKRs example

This template can be tracked in Tability, a modern platform for OKRs.
Get started for free today →

In order to improve your content marketing strategy, you need to make sure that you define clear outcomes.

Rather than counting the number of posts you'll write, this template keeps track of the impact of your work. It will help you measure every week how much traffic and conversions you have, and you'll be able to iterate on your tasks to find the best way to improve your metrics.

The readership goals are combined with conversions goals to make sure that all the efforts will lead to an increase in signups.

How to use these templates

You can find this template in Tability, a platform that helps teams get their goals out of spreadsheets.

Tability | Keep a pulse on your master plan

With Tability you can:

  • Get weekly check-ins reminders to track progress.
  • Monitor trends on your Key Results.
  • Connect outcomes to outputs by listing initiatives.
  • Get automated dashboards and reports.
  • See how your OKRs align at a glance.

Learn more at tability.io.

Creator
TabilitySten Pittet
Last updated
about 1 month ago
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